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By appealing to fans of "America's team," Ford (NYSE: F) is hoping to add to its appeal in the country's largest market for pickup trucks.
The automaker is teaming up with the Dallas Cowboys on a limited-edition F-150, on sale now at select Ford dealerships in Texas. The starting price is $41,925.
"Our Cowboys fans are among the most passionate in all of sports. We are proud to partner with Ford and Texas Ford dealers to bring this Cowboys edition F-150 to our incredible fans," said Jerry Jones, owner, president and general manager of the Dallas Cowboys.
Ford is selling 400 of the limited-edition F-150 pickups painted in the same shade of silver used on the team's helmets. The trucks will feature the Cowboys' star logo on the doors and tailgate, a molded heavy-duty cargo bed mat, and the floor mats.
http://finance.yahoo.com/news/ford-teams-dallas-cowboys-limited-180101674.html