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By DAVID KAPLAN
Dallas Cowboys legend and dancing champ Emmitt Smith will be the featured attraction in an H-E-B TV commercial to air regionally during the 2007 Super Bowl.
In the ad, Smith will "show some of his best moves — inside an H-E-B store," said Kate Rogers, the company's director of advertising.
This will be the San Antonio-based grocer's first 60-second spot during a Super Bowl, and it will air throughout the state, Rogers said.
The spot is scheduled to be broadcast in Houston between 5:45 p.m. and 6 p.m.
The Super Bowl ad will serve as the official kickoff for the company's "My H-E-B" campaign, which invites customers to create their own commercials. From Sunday through April 15, Texas residents will be invited to submit a script or a 30-second video in several contest categories. Further details on the contest are at www.heb.com.
david.kaplan@chron.com
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Dallas Cowboys legend and dancing champ Emmitt Smith will be the featured attraction in an H-E-B TV commercial to air regionally during the 2007 Super Bowl.
In the ad, Smith will "show some of his best moves — inside an H-E-B store," said Kate Rogers, the company's director of advertising.
This will be the San Antonio-based grocer's first 60-second spot during a Super Bowl, and it will air throughout the state, Rogers said.
The spot is scheduled to be broadcast in Houston between 5:45 p.m. and 6 p.m.
The Super Bowl ad will serve as the official kickoff for the company's "My H-E-B" campaign, which invites customers to create their own commercials. From Sunday through April 15, Texas residents will be invited to submit a script or a 30-second video in several contest categories. Further details on the contest are at www.heb.com.
david.kaplan@chron.com
LINK