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Fox Sports 1 cable channel will have a news show, live sports events and Regis Philbin
NEW YORK -- Fox, in Tuesday announcing a Fox Sports 1 sports cable channel launching Aug 17, is mounting what executives say will be a direct challenge to ESPN.
"Our hope is that we can be equally professional" with ESPN, says David Hill, who headed Fox Sports when it launched 20 years ago and is overseeing the new channel. "It's going to take us a while. We're not expecting to knock ESPN off in the first week or two. It's going to take two to three years. It will be a slog."
FS1 will debut in about 90 million TV households compared to about 99 million on ESPN and ESPN2. It will have a daily 11 p.m. ET Fox Sports Live show meant to directly challenge ESPN's SportsCenter.
"ESPN, quite frankly, is a machine," says Fox Sports programmer Billy Wanger. "We're trying to take on the establishment, no different than what Fox broadcast did in launching in the 1980s and Fox News did in the 1990s. We're going to have to scratch and claw (against ESPN). But we have no illusions."
Read the rest: http://www.usatoday.com/story/sport...hallenging-espn-dominance-catholic-7/1965299/
NEW YORK -- Fox, in Tuesday announcing a Fox Sports 1 sports cable channel launching Aug 17, is mounting what executives say will be a direct challenge to ESPN.
"Our hope is that we can be equally professional" with ESPN, says David Hill, who headed Fox Sports when it launched 20 years ago and is overseeing the new channel. "It's going to take us a while. We're not expecting to knock ESPN off in the first week or two. It's going to take two to three years. It will be a slog."
FS1 will debut in about 90 million TV households compared to about 99 million on ESPN and ESPN2. It will have a daily 11 p.m. ET Fox Sports Live show meant to directly challenge ESPN's SportsCenter.
"ESPN, quite frankly, is a machine," says Fox Sports programmer Billy Wanger. "We're trying to take on the establishment, no different than what Fox broadcast did in launching in the 1980s and Fox News did in the 1990s. We're going to have to scratch and claw (against ESPN). But we have no illusions."
Read the rest: http://www.usatoday.com/story/sport...hallenging-espn-dominance-catholic-7/1965299/