Non-exclusive franchise tag: This is the most commonly used tag. When commentators colloquially refer to the "franchise tag" they are generally talking about the non-exclusive version. This is a one-year tender offer for an amount no less than the average of the top five salaries at the player's position over the last five years, or 120 percent of his previous salary, whichever is greater. The player can negotiate with other teams. The player's current team has the right to match any offer, or receive two first-round draft picks as compensation if he signs with another organization. http://www.nfl.com/news/story/0ap30...se-tag-primer-teams-can-start-tagging-players No need to negotiate against yourselves. The Cowboys can match an offer from another team or receive 2 first round picks.