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GOODELL WANTS TO CRACK DOWN ON TICKET SCALPING
Posted by Michael David Smith on November 19, 2008
The NFL recently announced that it would cut the prices of playoff tickets in an effort to make them more affordable for the average fan.
But cutting ticket prices sometimes just makes them more affordable for scalpers, who turn the NFL’s price-slashing into an increase in their own profits.
So NFL Commissioner Roger Goodell says the league is looking into ways to get tickets directly to fans who will actually attend the games, not to scalpers.
“The reality is that Super Bowl tickets are trading at four to five times face value,” Goodell said, per Sam Farmer of the Los Angeles Times. “One of the big issues that we had in reducing those lower-priced tickets is, do they fall into the wrong hands? Do the scalpers go and take them, and they get the reduced price?
“All they do is get a better margin, which we’re not interested in. . . . We’re trying to figure out how to get the tickets to the fans.”
So how will the league cut scalpers out of the ticket business? Goodell says the NFL is considering having fans register for admission to games and then be admitted to the stadium when they show up with a photo ID.
“It’s difficult and it’s time consuming, but it may be the next step that we need to take is where you actually say, ‘You come to the stadium with your identification, and you’ll get your two tickets after you’re inside the gate,’” Goodell said.
That would make the process of getting into the stadium more difficult, but if it makes tickets cheaper, most fans would probably take that trade-off.
I know that I hate paying 250.00 for a 80.00 face value on a ticket. I really like Goodell and hope he can do something!
Posted by Michael David Smith on November 19, 2008
The NFL recently announced that it would cut the prices of playoff tickets in an effort to make them more affordable for the average fan.
But cutting ticket prices sometimes just makes them more affordable for scalpers, who turn the NFL’s price-slashing into an increase in their own profits.
So NFL Commissioner Roger Goodell says the league is looking into ways to get tickets directly to fans who will actually attend the games, not to scalpers.
“The reality is that Super Bowl tickets are trading at four to five times face value,” Goodell said, per Sam Farmer of the Los Angeles Times. “One of the big issues that we had in reducing those lower-priced tickets is, do they fall into the wrong hands? Do the scalpers go and take them, and they get the reduced price?
“All they do is get a better margin, which we’re not interested in. . . . We’re trying to figure out how to get the tickets to the fans.”
So how will the league cut scalpers out of the ticket business? Goodell says the NFL is considering having fans register for admission to games and then be admitted to the stadium when they show up with a photo ID.
“It’s difficult and it’s time consuming, but it may be the next step that we need to take is where you actually say, ‘You come to the stadium with your identification, and you’ll get your two tickets after you’re inside the gate,’” Goodell said.
That would make the process of getting into the stadium more difficult, but if it makes tickets cheaper, most fans would probably take that trade-off.
I know that I hate paying 250.00 for a 80.00 face value on a ticket. I really like Goodell and hope he can do something!