I was raised in Arlington, and 1960 was just about the greatest year ever for a 10yr old kid -- we got both the Dallas Texans and Dallas Cowboys.
I actually liked the Texans better, since they had well-knowns: QB Cotton Davidson (Baylor), RB Abner Haynes (North Texas St), and FB Jack Spikes (TCU). And the coach was a heck of an interesting guy -- Hank Stram. They drafted E. J. Holub for MLB in '61 (Texas Tech), and Jimmy Saxton @ RB (UT). They won the AFL championship in '62 in the first ever double-overtime pro football game, 20-17 vs the Houston Oilers.
The Cowboys (who were originally known as the Steers, then the Rangers by their first draft) did not have any significant recognition, other than their short QB (Eddie LeBaron) and the one they drafted out of SMU, Dandy Don (#17 on your program, but #1 in your heart). Coach Landry was from UT, but not very colorful. And almost everybody beat the crap out of them that first year, 0-11-1.
They gained some momentum and fans after picking Bob Lilly as their #1 in '61, but lost draft pick Holub to the upstart AFL (see above), so I didn't yet think they were legit in Dallas. The next year, besides drafting Sonny Gibbs out of TCU (the only time in the history of the planet that QBs from SMU and TCU have played together), they were still seemingly bush-leaguing it by signing a track guy (Mike Gaechter) from Oregon and a basketball player (Cornell Green) from little Utah St. They still didn't win the D/FW popularity sweepstakes, and still weren't winning.
By the '63 season the Cowboys were the only game in town, and were beginning to look a bit more solid. Gaechter and Green had turned into real good DBs, Howley was making great strides, and Lilly had already become just about the best DT anybody had ever seen. They drafted Lee Roy Jordan, and the defense was looking formidable. Billy Howton had been in the league long enough to get the receiving records from Don Hutson on Sep 29, so that was a big deal; I had officially become a fan (with my other team now in low-life Kansas City).
That sense of fan loyalty and commitment was heightened and solidified after Nov. 22.
We were all looked upon with scorn and anger, is if we had something to do with the end of Camelot. I was only 13, but it wasn't difficult to sense the kind of perception shared about Dallasites by out-of-towners. The team members were routinely chastised when on the road, and Dallas was not a great place to be from. Well, I think everyone at that time decided to pull together, be proud of who we were, and determine our own destiny. If you were here, you know what I mean -- everyone felt a bit of a need to get better, and we therefore developed a sense of civic pride and unity. The Cowboys became much more than a football team; they were our ambassadors, and Landry's class act was exactly the right fit.
It would be more than 30 years before I had any reason to be ashamed of them.