I really admire his passion and have never believed that winning isn't his #1 priority. I know people hate that he focuses on marketing so much but it just shows how invested he is in the team and the league. I've never felt like his focus on marketing and the league came at the expense of winning, I think we haven't won because of his refusal to fire Garrett and possibly now the MM hire (but I'm willing to give MM this season at least), and in some cases just some straight up bad luck (see 2014 and 2016 seasons). He's certainly put together multiple rosters capable of winning a championship in the last 10 years and has tried to change and adapt with how the team handles free agency and the draft, maybe even going too far the other way with FA. My hope is that it will be that much sweeter when we win one in the next 3-4 years after this 25 year drought and Jerry can ride off into the sunset.
I think Jerry benefitted from Jimmy's knowledge of college players during the Jimmy Johnson years, but when Jimmy left Jerry assumed he could do it himself and took full charge of the GM position then.
After many years of bad and missed picks along with Jerry getting older and wanting another Super Bowl, he started backing off unilateral GM decisions and switched to a committee approach.
However, because Jerry inserted himself so blatantly as the GM in front of the camera and with every reporter for so long and because he continues to comment publicly on internal discussions and decisions that are made by coaches and other people, it continuously makes it look like he's the sole decision maker, which I think he wants so he can claim credit if/when the Cowboys win another Super Bowl.
In other words, I firmly believe he has stepped back considerably from being the lone decision maker but given his history of letting everyone know he was the person who made the decisions and with his continuing need to be front-and-center with the media, it is hard to blame fans for assuming he is still the cause of failed season after season.
I like Jerry-the-owner a lot but I have never been a Jerry-the-GM fan.
The sad thing is that if Jerry had announced his retirement from being the GM years ago and hired a real GM, a lot more fans would probably like him right now.
As it is, fans who are angry at 25+ years of failure are more inclined to dislike and complain about Jerry (who can blame them) because of his GM performance while ignoring anything he has done or accomplished as an owner.
Jerry has done so much for the Cowboys and the NFL since buying the team, but if the Cowboys fail to win another Super Bowl in his lifetime, most people will remember him more for his failures than his successes despite him stepping back from the lead GM role years ago all because he wanted to publicly keep the GM title and not give that title to someone else like Will McClay.