If you're still spending money on this franchise you're the problem

Jerry wins every time you watch them in any way, listen to them, talk about them, communicate about them on fan sites. So we are all part of the problem. If you really want to stick it to him you'll stop watching any NFL, no commercials, no sports radio, no fan sites nothing. Go watch womens NBA and be happy.
Bingo!!!!!!
We all contribute to his wealth, INCLUDING this site........
 
The thing to keep in mind, though, is that there isn't a direct payment from viewers, but rather it comes from the networks and streaming services who pay the NFL crap tons of money, who then try to recoup this money by way of selling advertising and subscriptions like NFL ticket and other services.
It's called value. Why do you think viewership and ratings are everything to networks? It's why the NFL and, yes, Jerry have networks waiting in line for a piece of the pie. Keep in mind, they have truly tapped into the international market, yet. It's begging for a chance........

So any talk of breaking the NFL/owners' financial monopoly to send a message is silly. There are probably better odds of going through your congressman if you can get enough support. Nothing scares the NFL like the government snooping around their nest (lol).
 
Now that we got that out of the way. How do we defund Jerry's oil, gas, and real estate empire? You know. The other half of his billions which would allow him to be an owner indefinitely.
^ This. I have no problem with anyone organizing against Jerry Jones. He was never qualified as a general manager after making himself one; he never will, and his entire post-Jimmy Johnson tenure is an indictment levied against him.

Empty words never solve a problem. Neither does alienating fellow fans, who could help support reasonable measures for influencing Jones' real-life trigger. It has always existed between his ears and has never ridden on his butt. In my opinion, all concrete plans should begin there.
 
Please explain how this site contributes to Jerry's wealth? Unless he owns this site, I don't see the correlation.
I actually researched this about 2 years ago........this is from IA

Fans contribute to an NFL team's value through message board activity by fostering a sense of community, increasing engagement, and generating user-generated content, which indirectly drives revenue through increased loyalty, merchandise sales, and ticket purchases. This active community, whether on team-sponsored sites or social media, demonstrates fan passion and creates a platform for marketing, advertising, and building brand loyalty.

Direct and indirect financial contributions
  • Driving revenue: Message board activity can lead to a tangible increase in purchasing behavior, such as buying tickets and merchandise.
  • Increasing engagement: High activity levels on team forums, social media, and message boards build stronger fan loyalty and a deeper connection to the team.
  • Marketing and branding: Fan discussions and content generated on these platforms become a form of free, authentic marketing. Teams can leverage this by monitoring conversations to better understand their fan base and develop more effective, personalized marketing campaigns.
  • Leveraging networks: A team's value is also influenced by the size and engagement of its fans' social networks. Fans on message boards can influence their friends and family, expanding a team's reach and potential customer base
 
If that stadium was half empty or completely filled with opposing fans every week the embarrassment alone would force a change imo
Embarrassment is something some people think moves Jones. It does not. His brain is not wired that way. He is a businessman to the core, so a half-empty stadium would only push him into PT Barnum overdrive and go on a public marketing blitz to re-invigorate attendance.

The opposing fan stadium takeover would be a conditional one. Team allegiances mean nothing to someone who only sees dollar signs with legs walking into the stadium.

BUT

A stadium filled with opposing fans yelling 'THANK YOU JERRY!' would completely piss off any narcissist. Not from personal embarrassment, but from an internal perception of *everyone* acknowledging his own incompetence. Mocking and narcissism are like oil and water. They do not mix.

That is how you can push someone like Jerry Jones. It is an organizational tactic Dallas fans could take, but have never tired in favor of decades-old pipe dreams.
 
I actually researched this about 2 years ago........this is from IA

Fans contribute to an NFL team's value through message board activity by fostering a sense of community, increasing engagement, and generating user-generated content, which indirectly drives revenue through increased loyalty, merchandise sales, and ticket purchases. This active community, whether on team-sponsored sites or social media, demonstrates fan passion and creates a platform for marketing, advertising, and building brand loyalty.

Direct and indirect financial contributions
  • Driving revenue: Message board activity can lead to a tangible increase in purchasing behavior, such as buying tickets and merchandise.
  • Increasing engagement: High activity levels on team forums, social media, and message boards build stronger fan loyalty and a deeper connection to the team.
  • Marketing and branding: Fan discussions and content generated on these platforms become a form of free, authentic marketing. Teams can leverage this by monitoring conversations to better understand their fan base and develop more effective, personalized marketing campaigns.
  • Leveraging networks: A team's value is also influenced by the size and engagement of its fans' social networks. Fans on message boards can influence their friends and family, expanding a team's reach and potential customer base
I hope this is from artificial intelligence and not from Iowa, lol. This is far more detailed than what I was posting here 15-20 years ago. Some people will not make the connection.

I used to post passive protest will not work. Going completely cold turkey is the first real step towards making any dent in Jones' wallet. That includes the smallest of associations. Here is a perfect example:



He does not profit solely from sponsoring Dr. Pepper and its sales within AT&T Stadium or The Star. Helping Dr. Pepper's marketing campaign helps boost their sales everywhere. I cannot say what Jones personally pockets from his involvement in Dr. Pepper's advertising efforts, but there is no reason to believe his contract with the company omits some form of residuals language either.

So. A person wants Jones' wallet to hurt in every imaginable way, but enjoys drinking Dr. Pepper. Cool. That person must stop drinking Dr. Pepper. Full stop. They must turn the channel whenever a Dr. Pepper commercial comes on. Cut all ties to the drink. Otherwise, that person contributes to Jones' back pocket no matter how much they disagree.
 
So. A person wants Jones' wallet to hurt in every imaginable way, but enjoys drinking Dr. Pepper. Cool. That person must stop drinking Dr. Pepper. Full stop. They must turn the channel whenever a Dr. Pepper commercial comes on. Cut all ties to the drink. Otherwise, that person contributes to Jones' back pocket no matter how much they disagree.
This!
It's called going cold turkey DallasEast...........lol
 
Embarrassment is something some people think moves Jones. It does not. His brain is not wired that way. He is a businessman to the core, so a half-empty stadium would only push him into PT Barnum overdrive and go on a public marketing blitz to re-invigorate attendance.

The opposing fan stadium takeover would be a conditional one. Team allegiances mean nothing to someone who only sees dollar signs with legs walking into the stadium.

BUT

A stadium filled with opposing fans yelling 'THANK YOU JERRY!' would completely piss off any narcissist. Not from personal embarrassment, but from an internal perception of *everyone* acknowledging his own incompetence. Mocking and narcissism are like oil and water. They do not mix.

That is how you can push someone like Jerry Jones. It is an organizational tactic Dallas fans could take, but have never tired in favor of decades-old pipe dreams.
The problem is that every fan who is following the OP suggestion, tons feels just the opposite
 
Trust me theirs a ton of blame to go around this franchise but as fans we can only control our impact on the cowboys and that’s giving Jerry jones our money.

It needs to stop! We have enabled this man for far too long making this mediocre franchise the most valuable in all of sports and what have we gotten in return for that?

Embarrassment and dissapointment for 20+ years.

We need to start speaking with our dollar because in this world money talks and sometimes it’s the only way for us fans to make our voice heard.

signed…

A 30+ year cowboys fan
I always thought that was kind of a dumb comment when people would say this and even if you believe it why today? Did you disagree with someone who decided this 10 years ago? How about someone who thinks it's not time yet? You support a team how you want, when you want. If you don't want to go to games (the ticket is already bought) or buy a jersey because they aren't good that is your prerogative. If someone else feels they are a fan through thick and thin and don't only come around when times are good like the old Cowboy fair weather/band wagon fan narrative states, that's fine too. To each his own. Go and Boo Jerry every time they put his face on the big board.
 
The problem is that every fan who is following the OP suggestion, tons feels just the opposite
Those feelings have held for decades. Personally, I do not resent fellow fans for their feelings. Their feelings are justified since Jones has never allowed anyone but himself to oversee his front office without his direct influence.

However, I resent the lack of critical thinking. It is 2025. Passive protesting started in the 90s and has never worked. Zero thought has been invested in alternative, untried methods for coercing Jones into finally doing the right thing. The eternally perpetual mantra 'You're the cause! Not me!' resurfaces again and again for decades on end.

It is easy to point a finger at someone else, have four pointed back at yourself, and tuck the other hand in your pants. Just ask Al Bundy.

It is far more difficult to stop yourself. Rationalize the problem from a different perspective. Assess the actual target's full strengths and weaknesses. Research a plan of attack. Disseminate that proposal to hundreds of thousands of like-minded individuals across the country. Physically and emotionally take charge and lead the implementation of the plan. And sacrifice your own time, family, etc., in seeing the plan through to its conclusion--no matter what that end may be.
 
Trust me theirs a ton of blame to go around this franchise but as fans we can only control our impact on the cowboys and that’s giving Jerry jones our money.

It needs to stop! We have enabled this man for far too long making this mediocre franchise the most valuable in all of sports and what have we gotten in return for that?

Embarrassment and dissapointment for 20+ years.

We need to start speaking with our dollar because in this world money talks and sometimes it’s the only way for us fans to make our voice heard.

signed…

A 30+ year cowboys fan
The NFL is set up so they cant lose money.
They are like a mafia . Did you know they are classified as a non profit organization ,and they dont pay taxes?
Now they are tied in overtly to gambling concerns, and no one questions it. lol.

The seats at all home games and road games are pre sold thanks to psl's.
So every game is a sell out for all teams.
If half the people didn't show up for a game they had a ticket to,(and not sell the tickets,) the stadium would be half empty, which would be embarrassing, but the only money they would lose is on concessions and parking.
And no way will people who own the tickets not sell them ,if they are not going to use them.

Jerseys are a small % of the money teams make. But sure if enough fans stopped buying them, the owners might notice. Jerry somehow gets most of the revenue from merchandise, while the other teams share that revenue. It is extra $ each year for jerry, but it isnt all that much.
Most of the $ comes from home games and not going to games has little effect on that.

Other merchandise is another stream of $ and if some kid wants cowboy blankets, he is going to get them lol.

TV revenue I will talk about in the next post, but most people dont understand ratings are just estimates
and what you or I watch makes no impact.

Marketing .... jerry became a master at this and it brings in alot of money starting with ATT, and all the official cowboys products like papa johns, dr pepper , pepsi ,ford etc etc.
the only thing you could do here is boycot any product (or most) that pays jerry to be associated with cowboy brand.
Tours , people tour the stadium, the star and possibly other things, and that isnt going to stop lol.

The Cowboys have a lot of fans all over the country , and they are different types of people,different types of fans.
Getting them to all join together for any sort of protest just isnt feasible.
Most of them are what I call casual fans, and they only follow the season, they are not talking about them year round like we do lol.

So you cant really hurt cowboys/Jerry financially , unless you got all (or most) the fans organized into one organization. Then you would have some power, enough to affect things. But as one individual or a small group,
your powerless.

You could if you had a small group with enough $ to buy advertisements, rent billboards, or otherwise use internet media to make a point or criticize or ridicule NFL or jerry, you would then have a little power.
But most fans are not going to do that and will just complain about it somewhere lol which doesnt really do much.
Ok I am going to quote post 13 and explain ratings and why watching or not watching doesnt matter.
 
Trust me theirs a ton of blame to go around this franchise but as fans we can only control our impact on the cowboys and that’s giving Jerry jones our money.

It needs to stop! We have enabled this man for far too long making this mediocre franchise the most valuable in all of sports and what have we gotten in return for that?

Embarrassment and dissapointment for 20+ years.

We need to start speaking with our dollar because in this world money talks and sometimes it’s the only way for us fans to make our voice heard.

signed…

A 30+ year cowboys fan
Better yet, why still follow this team? We know this team is never going to be sold. The Jones family will keep owning it for decades to come. So why not go fully in and stop having anything to do with this Jones family project? Why not heed one's own advice and simply stop following this team? Time to go follow another team, don't you think?
 
Do you watch? Watching is the one thing that matters most.
No it does not. No one knows what you are watching lol.
The ratings you hear about are estimates that come from the Nielson company.
They physically monitor about 100,000 people , and from that use a formula to estimate what everyone in USA is watching lol.
If a certain % of their people watch a cowboy game or some tv show, they just assume the same % of all americans are watching too!
Sometimes it will be fairly accurate but other times may be way off the truth.

Network tv and even cable channels depend heavily on these estimates, as it determines how much $ they can make selling ads for different shows.
It also determines which shows stay on the air and which ones are canceled.

So if you are a neilsen viewer and are monitored by them you have a lot of power,
If you are not a neilsen viewer you have no power, and no one knows or cares what you watch and it has no effect on the ratings.
DVR ratings are looked at, but they dont mean much because advertisers want alot of other information about
WHO is watching, age, gender,race , income etc. Nielsen give them all that , but dvr totals dont.

Advertisers want to sell things and they want to reach specific groups for each item.
I started studying this because I wanted to know why shows were canceled, and it has nothing to do with being good or bad lol.

Most of the tv revenue goes to the salary cap, so it isnt money owners can put in their pocket, but it does pay for the expense of paying players, and maybe some other things.
Now their is a loophole that the jones boys take advantage of.
if you roll money over to the next year, I think 3 times you can pull that $ out and put it in your pocket !!

I think it is 8 % of that years total. and Jones boys are making sure they dont spend that 8% so it will roll over and then when it is legal they pull it out.
They have to spend 92 % lol, and this is just corruption that is built into the rules lol
They should have to spend 100 %, but they dont ,why is that??

So bottom line is what you people watch doesnt matter, unless your a neilsen viewer.
 
Better yet, why still follow this team? We know this team is never going to be sold. The Jones family will keep owning it for decades to come. So why not go fully in and stop having anything to do with this Jones family project? Why not heed one's own advice and simply stop following this team? Time to go follow another team, don't you think?
It is hard for the older fans, if you watch the cowboys for 30+years and are mild to mad dog fan, It would be like quitting a drug lol.
I found peace by lowering expectations and I watch them for amusement, not to see them win or lose.
The jones family wont ever sell in my lifetime, so it is best if I don't get emotionally involved like I used to.

The cowboys are now a highly rated soap opera , thats by design by jerry, and nothing we can do about it.
As the ring master of this soap opera circus jerry fits right in and he loves it lol.

His priorities are messed up, he walks a long way to be interviewed after every game lol and he is 83 !
If I was his age, and had all that $ I would probably just watch most games at home in my mansion theater room lol. I would go only to big home games, and I would have no interest in being interviewed after the game.
 
Better yet, why still follow this team? We know this team is never going to be sold. The Jones family will keep owning it for decades to come. So why not go fully in and stop having anything to do with this Jones family project? Why not heed one's own advice and simply stop following this team? Time to go follow another team, don't you think?
C'mon AC.. fans can't just go find another team.. as you know well fandom doesn't work like that.

I was thinking this morn, I wonder what Jerry's will says.. will he leave the team to Stephan.. do they all get a %?

What if it all goes to Mom.. what if she gets the team and then hires football people to run it?

That's my new fantasy and I'm sticking with it.. lol
 
Better yet, why still follow this team? We know this team is never going to be sold. The Jones family will keep owning it for decades to come. So why not go fully in and stop having anything to do with this Jones family project? Why not heed one's own advice and simply stop following this team? Time to go follow another team, don't you think?
I think I’m pretty much at that point i skipped last weeks game entirely and really have no plans on watching another game all year so yea they broke me it sucks I’ve been a fan since I was a kid and I’m 40 now ugh
 
C'mon AC.. fans can't just go find another team.. as you know well fandom doesn't work like that.

I was thinking this morn, I wonder what Jerry's will says.. will he leave the team to Stephan.. do they all get a %?

What if it all goes to Mom.. what if she gets the team and then hires football people to run it?

That's my new fantasy and I'm sticking with it.. lol
Yea fandom is in your heart it’s beyond our control. I can’t explain why my heart rate goes up during a crucial 4th down in a cowboys game. It’s intrinsic at this point it’s burnt into my physiology. You can’t just transfer that to another team in a conscious decision fandom doesn’t work like that.

Lol unless you gamble on a game then that’s your favorite team
 

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