I have always wanted the forum to discuss this further. It is 100% true. It is not mandatory for any fan to spend money on the franchise. Not one red cent.
It is also true that fans can fan like they want. This is what Jerry Jones has corrupted so badly. He is not the franchise. He has been and will be a temporary owner of it. The franchise itself will outlive us all.
Some fans (not you necessarily) guilt-trip their fellow fans about the money they put into Jones' pockets. Another fan wants others to see a Cowboys cap on their head. Guilt-trip. Another fan wants to wear a player's jersey. Guilt-trip. Another fan (not someone just visiting, but an individual who actively follows the team) wants to watch their team in person. Guilt-trip.
The examples go on and on. In my opinion, there is zero need to browbeat fellow fans for their fanship of the team--no matter what their views and convictions are, for which Jones remains an intractable management liability.
Jones will make billions regardless of whether he is the owner and general manager or simply an owner. There is nothing wrong with anyone expressing their discontent with his management by not spending anything on merchandising, etc. That said, the world will not suddenly go cold turkey and not contribute to his bottom line either.
Some fans feel good wearing a Dallas cap, jersey, and/or rooting within the confines of AT&T Stadium. They enjoy repping their fanship for the team. In my opinion, that is a positive feeling anyone should embrace within an unending, three-decade-long, Jerry Jones management bubble.