If you're still spending money on this franchise you're the problem

[Deionindahood]

I actually researched this about 2 years ago........this is from IA

Fans contribute to an NFL team's value through message board activity by fostering a sense of community, increasing engagement, and generating user-generated content, which indirectly drives revenue through increased loyalty, merchandise sales, and ticket purchases. This active community, whether on team-sponsored sites or social media, demonstrates fan passion and creates a platform for marketing, advertising, and building brand loyalty.

Direct and indirect financial contributions

• Driving revenue: Message board activity can lead to a tangible increase in purchasing behavior, such as buying tickets and merchandise.
• Increasing engagement: High activity levels on team forums, social media, and message boards build stronger fan loyalty and a deeper connection to the team.
• Marketing and branding: Fan discussions and content generated on these platforms become a form of free, authentic marketing. Teams can leverage this by monitoring conversations to better understand their fan base and develop more effective, personalized marketing campaigns.
• Leveraging networks: A team's value is also influenced by the size and engagement of its fans' social networks. Fans on message boards can influence their friends and family, expanding a team's reach and potential customer base

So you believe that this site drives merch sales? Look at the posts on here. Many are ripping Jerry, refusing to buy merchandise, or some even refusing to go to or watch the games. The general consensus on here is that us fans are tired of weak ownership and a bumbling GM. I truthfully don't see how this or any other Cowboys forum encourages positive fellowship and a sense of pride. I never let a social media forum decide if I was buying our team's merchandise.