The owner has two distinct jobs as head of a sports franchise.
1. Keep the business end profitable.
2. Hire the right personnel to lead the franchise toward winning.
Now the first is clearly the most important. Without the profitability aspect, the owner cannot open a checkbook and purchase the talent - both coaching and players - to be competitive
I disagree. With revenue sharing, it's not like any team is in danger of being bankrupt to the point of falling out of the league.
Secondly, if you do #2 then #1 takes care of itself. That's absolute fact. You win, you get more games (playoffs), you sell more merchandise and you have companies begging to have your face on their product.
Satisfying #2 makes #1 a non-issue. Furthermore, improving #2 is really the only thing that can improve #1.
There is nothing about satisfying #1 that automatically satisfies #2. Jerry and Snyder prove this much. 2 of the 3 top revenue teams in the NFL and they're both losers.
OT but possibly relevant to the discussion of making money but here's a little something about all the restructuring that Dallas has been doing. Aside from open cap space, guess what else it does..........
puts more money into Jerry's pocket.
Salary Cap = Base Salaries + Bonuses
By increasing the bonus money every year through restructuring of base salary dollars that would have been paid anyway, Jerry artificially inflates the bonus amount in future years with what amounts to being "fake dollars" that have been paid out in years prior. The higher the bonus money goes, the less money the team has for base salaries, team payroll is lower, and more money goes to the coffers at the end of the season.
All the while, Dallas is always in the news for salary cap problems and because the average fan doesn't even really understand the cap they just assume that Dallas is spending more than anyone else. They aren't. There are 9 teams with more cash spending than Dallas right now and I think Dallas' number includes Romo's $25M bonus and Lee's $10M bonus.
http://www.overthecap.com/nfl-cash-space.php?Year=2013
In 2014, Dallas is currently slotted to be 8th but the problem is they are well over the cap and need to fix that. If they cut DeMarcus ware, their cash spending will drop by his base salary of $12.25M and Dallas will have the 18th highest payroll in the NFL. This doesn't include any spending from teams 19th or lower. One modest free agent will likely put their payroll ahead of Dallas. If they cut Miles Austin, that drops them further and if Dallas were to cut Kyle Orton's $3.25M base salary they would have the 9th lowest payroll in the NFL.....AND STILL OVER THE CAP. Designate Ware and Austin June 1st cuts and Dallas is still over.
Now, they'll get some cash spending in my signing Dez, Tyron and maybe some others currently on the roster to new contracts and bonus money will be paid even with a small base salary in year 1. That's probably not going to do a whole lot overall though because other teams have players to re-sign as well.
Is it really any surprise that the Jones' family downplays the impact of restructuring? Each time they do it, they reduce the amount they have available to spend on base salaries which puts more money in their pockets during future years.