Judge: Will history repeat in San Diego?

WoodysGirl

U.N.I.T.Y
Staff member
Messages
79,281
Reaction score
45,651
CowboysZone ULTIMATE Fan
A.J. Smith won the war. Now let's see if he can keep the peace.

The San Diego Chargers' general manager is the clear-cut winner in a turbulent week that began with the firing of Marty Schottenheimer and ended Monday with the hiring of Norv Turner and Ted Cottrell.

Turner will coach the team. Cottrell will coach the defense. And both will work with their general manager.

That sounds pretty basic, except it's not the script that was followed last year when the Chargers were a league-best 14-2. Schottenheimer and Smith barely acknowledged each other as San Diego won its second division title in three seasons, and Schottenheimer ran his three-year record to 35-13 -- a mark bettered only by Tony Dungy and Bill Belichick.

When their differences spilled over into the postseason, with Smith vetoing Schottenheimer's proposal to hire brother Kurt as the team's defensive coordinator, team president Dean Spanos intervened. Tired of mediating conflicts between the two, he decided it was time to choose between his general manager and his head coach.

And he chose his general manager.

Which is fine because Smith is one of the league's pre-eminent talent scouts. When you look up and down the San Diego roster you find reams of talent that lead directly to Smith. In fact, of the 53 players on the Chargers roster 46 of them can be traced to Smith.

He's the guy who swung the Eli Manning deal that netted the club Philip Rivers, Shawne Merriman, Nate Kaeding and Roman Oben. He's the guy who had the guts to stick with Rivers over Drew Brees. He's the guy who took a chance on linebacker Shaun Phillips and drafted tackle Marcus McNeill despite public concerns about his back.

OK, so we determined Smith knows how to find talent. What we haven't determined is if he knows how to find a head coach who can win for him. Remember, Schottenheimer wasn't his choice. He was picked by John Butler, Smith's predecessor.

Now, five years later, Smith swaps Schottenheimer for Turner and Cottrell, and, on the surface, it looks like another Manhattan purchase for the team's GM. In Turner he has the offensive coordinator who, in 2001, installed the offense that successor Cam Cameron perfected over the next five years. And in Cottrell, he has a coach he knows and likes -- someone who ran Wade Phillips' 3-4 defense in Buffalo and coached it to the playoffs.

But there are caution flags there, and I ask you to turn your history books to 1997. That's the last time Spanos was forced to intervene in a dispute between his head coach and general manager, and, just as he did here, he sided with his GM.

At that time the GM was Bobby Beathard, and his ability to find talent where others could not was so well documented that Sports Illustrated labeled him "The Smartest Man in the NFL." But it wasn't talent that got him in trouble in 1997; it was his frosty relationship with then-head coach Bobby Ross.

The situation boiled over when Beathard insisted Ross fire his offensive coordinator after the 1996 season, and the head coach refused. Enter Spanos. Exit Ross.

I bring that up because Beathard, who hired Ross in 1992, replaced him with then-Jacksonville assistant Kevin Gilbride -- with the idea that Gilbride and he would communicate as Beathard and Ross did not. Maybe they did. All I know is the club started losing, and the talent that was there when Ross was taking the Chargers to the playoffs began to decline.

Advertisement


Result: The team that Ross led to the playoffs in three of his five seasons -- including its first Super Bowl -- pulled an abrupt U-turn, going 9-23 the next two years, and failed to win more than it lost until Schottenheimer produced a 12-4 finish in 2004.

By then, Gilbride was long gone. So was Beathard, stepping down after the 1999 season. But that's not the story. This is: In five years with Ross, the Chargers never suffered a losing season; but in the seven years that followed they never had a winning season.

OK, so the talent wasn't as rich as it is now. I concede that. And Beathard made some egregious draft gaffes (Ryan Leaf, come on down) that Smith has avoided. I concede that, too. But my point is that you better be careful what you wish for. Beathard wanted a coach with whom he could communicate, and he got one.

But it wasn't without a cost.

I'm not saying that happens here. What I am saying is that just because an organization that Spanos last week described as "dysfunctional" seems to have straightened itself out at the top doesn't necessarily mean that things will be better on the field. They weren't when Beathard was calling the shots.

Smith is right when he said the Chargers don't have to win 14 games again to prove this decision was a good one. All they have to do is win enough to reach the playoffs, then go beyond their first postseason game -- something Schottenheimer failed to accomplish.

Some people think that doesn't sound like much, but look what happened when San Diego was in this situation in 1997. The Chargers didn't reach the playoffs, period. For seven years.

Sometimes keeping the peace is more difficult than winning the war.

http://www.sportsline.com/nfl/story/10008180
 

windward

NFL Historian
Messages
18,683
Reaction score
4,539
It's hard to imagine the Chargers going 14-2 again next year. But with the talent they have if they don't win at least 10 games then the year would have to be classified as a disappointment.

Turner may not have appreciably improved the situations he was in as head coach. But historically,he hasn't made them worse, either. I expect San Diego to be a playoff contender in the AFC again next year.
 
Top