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McDonald’s Wants to Woo You With Two New Big Macs
Claire Suddath
January 18, 2017
Like most 50-year-olds, the Big Mac is starting to show its age: That toasted sesame seed bun and secret sauce can’t hide the fact that Mickey D’s still uses frozen patties. Today’s fast-food consumers trend toward better burgers with fresher beef and a wider variety of toppings. Last year an internal company memo revealed that only 20 percent of millennials had even tried a Big Mac. McDonald’s decided it was time for a makeover.
On Jan. 18 the company unveiled two new-look Big Macs, the limited-edition Mac Jr. and Grand Mac, to accompany the original. All three versions hold to the traditional frozen patties and classic sauce. The difference is size: The Mac Jr. lacks its middle bun(!), has only one patty, and has fewer calories (460) than a turkey sandwich from Panera Bread; the Grand Mac, an 860-calorie monstrosity about 1 ½ times as big as the 540-calorie original, will likely serve as a novelty item, ordered by the incredibly hungry or the unashamed.
“This is a smart idea, because customers keep saying they want more choices, especially in portion size,” says Bonnie Riggs, a restaurant industry analyst with market researcher NPD Group. And since traffic is expected to remain unchanged this year at all restaurants, McDonald’s will need to siphon off customers from its competitors to grow. With this campaign, the chain is doubling down on a classic offering instead of trying to lure people in with new concoctions. “If this works, it’ll have a lot of implications for what McDonald’s may try in the future,” Riggs says.
Read much more: https://finance.yahoo.com/news/mcdonald-wants-woo-two-big-133015552.html
Claire Suddath
January 18, 2017
Like most 50-year-olds, the Big Mac is starting to show its age: That toasted sesame seed bun and secret sauce can’t hide the fact that Mickey D’s still uses frozen patties. Today’s fast-food consumers trend toward better burgers with fresher beef and a wider variety of toppings. Last year an internal company memo revealed that only 20 percent of millennials had even tried a Big Mac. McDonald’s decided it was time for a makeover.
On Jan. 18 the company unveiled two new-look Big Macs, the limited-edition Mac Jr. and Grand Mac, to accompany the original. All three versions hold to the traditional frozen patties and classic sauce. The difference is size: The Mac Jr. lacks its middle bun(!), has only one patty, and has fewer calories (460) than a turkey sandwich from Panera Bread; the Grand Mac, an 860-calorie monstrosity about 1 ½ times as big as the 540-calorie original, will likely serve as a novelty item, ordered by the incredibly hungry or the unashamed.
“This is a smart idea, because customers keep saying they want more choices, especially in portion size,” says Bonnie Riggs, a restaurant industry analyst with market researcher NPD Group. And since traffic is expected to remain unchanged this year at all restaurants, McDonald’s will need to siphon off customers from its competitors to grow. With this campaign, the chain is doubling down on a classic offering instead of trying to lure people in with new concoctions. “If this works, it’ll have a lot of implications for what McDonald’s may try in the future,” Riggs says.
Read much more: https://finance.yahoo.com/news/mcdonald-wants-woo-two-big-133015552.html
