- Messages
- 79,278
- Reaction score
- 45,634
Twitter: NFL signs deal w/TeeSpring to allow fans to customize NFL shirts except Cowboys
- Thread starter WoodysGirl
- Start date
DAL1180
Well-Known Member
- Messages
- 542
- Reaction score
- 551
Typical. Just like we miss out on select NFL shop merchandise that isn't available in Dallas Cowboys because Jerry thinks he can design better looking merchandise. Lok
Beats_By_Zeke
Well-Known Member
- Messages
- 1,284
- Reaction score
- 2,451
I think this is Jerry's way of getting back at the NFL. He's not letting them have any additional profit off the cowboys.
xvendettax914
Well-Known Member
- Messages
- 1,392
- Reaction score
- 2,434
I hate it as a fan but i understand it. The :Cowboys" and that star could generate some SERIOUS $$ if people were allowed to design and sell it. Im not surprised.
Swanny
Well-Known Member
- Messages
- 2,593
- Reaction score
- 3,376
Jerry would be an idiot to give in on this. The amount of money is enormous.
Nightman
Capologist
- Messages
- 27,121
- Reaction score
- 24,038
Teams like CIN and JAX that bring nothing to the table get them same share that DAL does for the big items like TV and Sunday Ticket.
JJones has been smart to keep certain things to himself.
Proximo
Well-Known Member
- Messages
- 4,697
- Reaction score
- 9,117
Exactly. Because he's in the unique position of owning one of the most valuable sports franchises on the planet, these types of decisions are in his best interest, even if a few fans are upset by it. It is what it is.
skinsscalper
Well-Known Member
- Messages
- 9,146
- Reaction score
- 5,693
Most people don't understand the marketing deal that Jones has with the NFL. In the NFL you share the profits from all of your merchandise sales with the entire league. For example: Let's say that the Houston Texans have the hottest selling jersey in the NFL and they are outselling every other jersey in the league by 2 to 1. Well sorry for you, Houston. Your franchise doesn't make a nickel more for their merchandise sales than the Jaguars do. ALL merchandise sales are split equally between all 32 teams. This is a good deal for teams in small markets that don't generate the same revenue as their big market counterparts. Not so good for a team "that's hot", right now.
What Jones negotiated was unique in the sense that he still "owes his share" of the league average in merchandise sales that are distributed evenly but he keeps above and beyond that average. The catch is that if Dallas Cowboys merchandise sales are actually LOWER than what the Jones' owe, then they have to pay the difference and, in effect, lose money. Jones (being the savvy businessman he is) negotiated this deal when the Dallas Cowboys weren't exactly the hottest ticket in town. He knew that it would only be a matter of time before he WAS the hottest ticket in town. He negotiated to take control of the sales, marketing, and distribution of his own brand in exchange for his "fair share" of revenue sharing regardless of actual team sales. With the control came the risk of actually losing money. The Jones' were fully prepared to do that even in the short term knowing that, at some point, Cowboys merchandise sales would eventually explode. Now, the Cowboys have rarely had a problem selling merchandise so Jones' bet was pretty low risk, which made his deal with the NFL genius.
The down side is that, for some fans, they don't have access to Cowboys merchandise through some of the same streams as fans of the other 31 teams in the NFL. FWIW, I've never had a problem getting whatever Cowboys merchandise I wanted with the current deal in place.
What Jones negotiated was unique in the sense that he still "owes his share" of the league average in merchandise sales that are distributed evenly but he keeps above and beyond that average. The catch is that if Dallas Cowboys merchandise sales are actually LOWER than what the Jones' owe, then they have to pay the difference and, in effect, lose money. Jones (being the savvy businessman he is) negotiated this deal when the Dallas Cowboys weren't exactly the hottest ticket in town. He knew that it would only be a matter of time before he WAS the hottest ticket in town. He negotiated to take control of the sales, marketing, and distribution of his own brand in exchange for his "fair share" of revenue sharing regardless of actual team sales. With the control came the risk of actually losing money. The Jones' were fully prepared to do that even in the short term knowing that, at some point, Cowboys merchandise sales would eventually explode. Now, the Cowboys have rarely had a problem selling merchandise so Jones' bet was pretty low risk, which made his deal with the NFL genius.
The down side is that, for some fans, they don't have access to Cowboys merchandise through some of the same streams as fans of the other 31 teams in the NFL. FWIW, I've never had a problem getting whatever Cowboys merchandise I wanted with the current deal in place.
sureletsrace
Official CZ Homer
- Messages
- 4,622
- Reaction score
- 4,197
Doesn't bother me one bit.
I'm surprised at the lack of nerd raging in this thread.
Good job everyone. Keeping it classy.
I'm surprised at the lack of nerd raging in this thread.
Good job everyone. Keeping it classy.
dallasdave
Well-Known Member
- Messages
- 32,326
- Reaction score
- 88,063
dallasdave
Well-Known Member
- Messages
- 32,326
- Reaction score
- 88,063
- Messages
- 101,816
- Reaction score
- 112,663
I used to live in Ohio right outside Cincy and would constantly give the locals crap about supporting the Bengals. Every time I got the same story - we have to support our local team even though we know we will never win a championship. That would be a horrible mindset to have.
TheCount
Pixel Pusher
- Messages
- 25,523
- Reaction score
- 8,849
Yes, I'm sure Jerry fires up Adobe Creative Suite to design all the Cowboys gear you see around.
Bluefin
Well-Known Member
- Messages
- 8,209
- Reaction score
- 9,677
Every team has the option to control their own merchandising.
Dallas is the only team I'm aware of that decided to do it on their own, but some others have probably followed suit after Jerry Jones was the first to walk down the path.
Prior to becoming independent operators, the Cowboys accounted for 16% of total NFL sales.
It's easy to see why the decision was made.