Amatuerism was always a farce. The Olympics got rid of it and now the courts have had to intervene in the name of fairness to get rid of it in college. If you are so good at what you do that someone is willing to give you money to do it, isn't that the American dream? College amateurism was pure communism. The schools, conference, NCAA, and networks got all the money and the athletes got a uniform, food, and a place to live. It hasn't been a fair bargain in a looooong time.
The problem isn't the money anyway. The problem is the transfer portal. I think we will soon see that tightened up and player contracts. The money for players is here to stay.