Yes it sucked and they blew it dead erroneously. To those saying it still should have been a penalty for unsportsmanlike conduct, sorry but as currently written it's not. The rule says if he's attempting to freeze the kicker it's a penalty. He wasn't and its pretty clear he wasn't, but thats leaving it up to the referee's to judge what the coach is thinking instead of dealing in certainties.
The problem is once again in the rule itself. That is entirely a subjective rule and requires judgment of circumstances that the referee's clearly can not know for certain one way or another. Does a coach run up to a referee and say I want to freeze a kicker? That is the only time a referee can conclude with certainty that was the intention.
For instance how did the referee's know for a fact he wasn't trying to freeze the kicker and not just assume he wasn't? Are they going to ask the coach? Is a coach going to willingly admit this to get a penalty? Whats to stop a coach from running up to attempt to get a 2nd TO yelling at the referee's that he wants to change the play, but really only wants to freeze the kicker in the future? Might as well try it if there's no penalties.
The rule is complete crap. There should be no freeze the kicker section even involved. If you try to take back to back TO's it should be an automatic 15 yard unsportsmanlike conduct penalty and I thought thats exactly how it was written. Apparently that's too damn hard for the league to understand.