Here is an interesting thought that I had for some time now. It is based on economics purely. It applies to the NFL and its owners, as well as TV corps who do not get enough of the Cowboys (ABC/ESPN, CBS, NBC, and NFLN)
Now for NFL, as a business, it doesn't make sense to have the majority of your customer base keep going for one store. It causes the business to be held hostage to that store since they hold most of the revenue and impacts it in a big way.
What to do?
Start steering your customers to other stores.
How?
Polish the images of other stores, more glamour, more posh, and in the same time try to downgrade the image of that popular store by targeting its quality, marginalize its significance, keep it away from the customers eyes as much as possible, push it to the back row, etc etc.. you know away from the eyes, away from the heart concept.
This of course is not made to convert current fan base to other brands, it is working toward building a new generation of fans who never saw Dallas win anything. This helps other teams to get more fans, TV networks to not fight over Cowboys games. The attention is shared and spread all over.
If people notice (I did and do) in most NFL commercials and promos the Dallas Cowboys brand is not as visible, almost being pushed away or ignored and pushing other teams in the front even though some has very tiny little fan base. The coverage in most of TV channels (while they cover the Cowboys for ratings sake) the coverage is all about joking and making fun and ridiculing the Cowboys.
Usually, for any business, you super impose your best brand, put it on display as much as and whenever is possible. Not seeing it here with NFL.
Just sharing since I saw a conspiracy thread. Not that it is happening for sure, but since it is a loss week and all of us are down, I am creating conversation
