I think the steroid era was detrimental to baseball. The theory was 'offense sells tickets' and they saw an increase in attendance during the *first half* of the steroid era. However, that attendance was not anywhere near the attendance in baseball in the 80's (when offense was less and the Yankees were not atop of baseball and the Red Sox fanbase was entirely smaller) and way less than it was in the 70's.
The problem became with baseball in the steroid era is that the game lost its legitimacy. There's always excitement around somebody breaking a long held record and that's what happened in the first half of the steroid era when McGwire was set to break Maris' home run record.
But, eventually many fans saw it for what it was....an illegitimate attempt at breaking Maris' record between the steroids, watered down pitching, shorter stadium fences and shorter pitching mounds. Breaking Maris' record or Aaron's record was no longer special because even Brady Anderson could hit 52 home runs in a year.
So that's what is really on trial here, the league's legitimacy. Since the league obviously didn't punish the Patriots enough because they cheated again (and right in the midst of the SpyGate investigation), they can send a clear message by giving the Patriots the stiffest of penalties, so not only will they not try and cheat the league, but the other teams in the league won't get the idea of cheapening the league either.
My proposed punishment would be:
Tom Brady suspended for 4 games (treat it like a PED since it was 'performance enhancing')
Bill Belichick suspended for 1 season and fined $5 million (remember, ignorance is not an excuse)
Robert Kraft fined $20 million.
Patriots lose a 1st and 2nd rounder in the 2016 draft
Patriots lose $15 million in cap room in 2016 and 2017.
Maybe that would get the message across.
YR