Ring Side Seats - 2018 Offense Edition

Discussion in 'Fan Zone' started by jday, May 16, 2018.

  1. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    For those of you unfamiliar with this concept, this is my opportunity to give voice to my inner optimist (ME), pessimist (MYSELF) and realist (I) all in one contribution granting you the reader ring side seats to my internal battle royale hashing out what I believe the Cowboys offense will or will not be in 2018. By default, I can say before having penned a single word on paper that this will be far too lengthy for the TL/DR crowd; be ye fairly warned. That said, as I am often wont to say, self-inflicted illiteracy doesn’t necessarily mean you are stupid; but it is a common denominator.

    Without further ado…


    When I say I’m optimistic about what is in store for Cowboys fans in 2018, I’m not saying they are going to win a lot of games…I’m not saying they will be in the playoffs…and, therefore, I’m certainly not saying I expect to see them in the Super Bowl. But I do expect, regardless of the results, that we will be entertained.

    For some of you, I’d guess, even that seems a stretch. No more Dez and Witten, who collectively accounted for more than half of Dak’s targets last year. How do we replace their production?

    To be honest, I’m not rightly sure (not because I believe it is impossible, but because both the receiver and tight end positions are very much open competitions for the moment), but I do know that it likely won’t be one receiver and one tight end that steps in and fills those voids. Unlike many fans who seem to fret at that question, this is one of the many that has me excited about the upcoming season.

    If you have become frustrated by the predictability of this offense, those particular personnel subtractions adds a lot to the mystery of 2018 and the Cowboys offensive gameplan. And in many ways, that is a very good thing because if we don’t know, neither does their opposition. Usually going into the season a team and its perspective fans know at the very least who the #1 options will be, but for the Cowboys, regarding the Tight End and Receiver position, no one, including the coaches themselves, really knows for certain one way or another.

    During past seasons I’d imagine as a receiver or tight end on this team playing behind Dez and Witten, when Garrett would say “we want competition” most would likely roll their eyes; it’s not really a “competition” if certain spots are certain, after all. But now, it absolutely is a competition and I believe we will see effort like we have not seen in these parts for a while as every Tight End and Receiver looks to solidify their spot on the final 53 and the gameday roster 46 in the upcoming season.

    For both the Tight Ends and the Receivers, at an educated guess, the top players will be measured and chosen based upon the following 3 factors: 1. Do they consistently catch the ball with their hands? 2. Will they be where they are supposed to be when they are supposed to be at the top of their routes? 3. Can they provide effective down-the-field and inline blocking when called upon for what will be the most important attribute of the Cowboys’ offense: the ground & pound game? Granted, there are other factors such as attitude, technique, effort, and never-give-up, but if they are answering the above 3 questions in the affirmative, there’s a good chance those additional factors are taking care of themselves.

    The air-game may not provide the flash-in-the-pan moments that Dez occasionally brought, but my guess is, despite the lack of fan-fare, it will be methodical and fundamentally sound. I am not expecting a complete departure from a pro-style offense (particularly in the run-game), but more RPO and spread concepts will be added to capitalize on the strengths of their weapons. I do not think Austin will touch the ball over 15 times a game, as Stephen recently was quoted, but alternating between him and Zeke often could keep the defensive opposition consistently on their toes and guessing and the former players fresh throughout the game.

    I would not be surprised in the least to see a significant departure from the use of Tight Ends in the pass game. Not to say they no longer have the tools to do it with Witten’s retirement; Witten wasn’t just a security blanket for the quarterbacks…he likely was that for the guy calling the plays, as well.

    Think about it: On 3rd and certainly-not-running-the-ball, who do you put out there and which play do you call to get who open? Based on Dak’s target distribution from a year ago, at a guess, I’d say Witten heard his favorite play called often…and it’s hard to blame them. Not to say the Y Option will be buried with Witten’s Jersey number, but I think we can expect a withdrawal from that and look for an increase in the use of Beasley and potentially Austin manning the opposite slot on 3rd and Zeke’s-not-an-option.

    The ground game will likely look much the same. With the offensive line and the talent that is Zeke, you don’t need much of a schematic advantage to make that work. It’s about getting hats on hats, and having good to willing blockers across the 9 not handing off or running with the ball. The Cowboys, I believe, have that in spades across the board, regardless of the personnel grouping they opt to utilize; which is clearly by Will McClay and company’s design.

    Dak has questions he needs to answer following that end of the year debacle that saw him reduced to a Check-down Charlie, but based on analytics that broke down play by play where Dak excels and where he struggles, so long as he has Zeke on the field with him and a healthy Tyron Smith manning the Left Tackle position, this offense has greatness potential. Much clearly hinges on overall team health and the ground game; evenso, the front office clearly left no stones unturned in an attempt to ensure the ground game keeps rolling with or without Zeke and Tyron Smith.

    In Free Agency they were able to snag the Super Bowl starting RT Cameron Fleming from the AFC champion Patriots and Marcus Martin former 2014 3rd round pick of the 49ers. In the draft they snagged Connor Williams to address and solidify the Left Guard position and added both Tavon Austin (who will be used on the ground, through the air and on Special Teams returns) via trading away a 6th round pick and Bo Scarbrough in the seventh round. As insurance goes in the NFL for star players such as Zeke and Tyron, that’s about as good as the salary cap will allow.

    This offense may not be as flashy as the Cowboys offensive notoriously has been over the years, but I do believe it exercises Dak’s strengths as a passer. Dak is not Romo; he is not an innovator or creator under pressure. Simply put, he needs his receivers to be where they are supposed to be when they are supposed to be, which is why the Cowboys targeted those specific attributes (such as route running) with each receiver addition this offseason and added route running guru Sanjay Lal to mentor this young group.

    Despite the lack of game breaking plays through the air, that does not mean they will also lack in entertainment value. In fact, in the long run we might find it to be all the more entertaining as Dak should be able to move the ball through the air on short to intermediate routes seemingly effortlessly with what will look to be a much quicker and fast-paced attack, with no-huddle occasionally sprinkled in. So long as their ground game yields them 3rd and short or better, Dak should be able to keep the chains moving and the defense off the field. With both winning the time of possession battle and a “+” sign in the turnover ratio, the Cowboys will win more often than not. And even when they don’t, as I intimated before, we will be entertained…for whatever that is worth to you.


    Speaking for “myself” and “myself” alone, I wish I could go to sleep and wake up in 2019. The good news is, while that simply is not a possibility available to me, watching the games in the upcoming season should be all the sleep medication I need.

    “Me” is forgetting one very important attribute necessary for this offense to click the way he thinks it is going to click coming out of the gate: continuity. “Me” assumes Connor Williams is going to dominate from the word “Go.” He assumes these rookie receivers are going to take over the receiver room, when at the moment they should be viewed as somewhere between 5 through 7 on the depth chart, having earned nothing on the field yet. By my count, they are behind Hurns, Williams, Beasley, Thompson, Brown, and Lenoir…we, at least, have some idea what those receivers are.

    Meanwhile, Dallas fans discuss Gallup and Wilson as though they are the new #1 and #2 receivers respectively. The first thing you should do as a Cowboys fan, should you want to maintain a little sanity this season, is forget who the Cowboys drafted on offense for the time being…or, at least, everyone not named Connor Williams. Connor will start…or at least be given every opportunity to start in consideration of his “first round grade” and second round designation. Everyone else will be given what passes for an opportunity, but will ultimately fail in the early going due to all the other stuff this coaching staff demands (see last years all pro preseason tight end Rico, for example, for what we can expect). Your starting receivers are Hurns, Williams and Beasley…deal with it and see if you can’t exchange your popcorn for a neck pillow…you are going to need it.

    You can count chickens that haven’t hatched all you like, just be prepared to watch as the coaches stomp on the eggs because of certain buzz words they like to throw out like “trust” and “consistency.” The Cowboys coaches “trust” Terrence Williams the notorious body-catcher to “consistently” provide down-the-field blocking in the run and the screen game and therefore have issues taking him off of the field, despite his obvious weaknesses as a receiver.

    Allen Hurns has done a whole lot of nothing in his uninspiring career and more than anything has struggled to stay healthy…you know, the Cowboys front office favorite gamble. Sadly, if you were to combine his statistical returns of 2016 and 2017 he would still fall short of looking like a serviceable #1 (74 catches for 961 yards / 5 touchdowns). Sure, we can hope he turns out to be okay, but…

    Hope is not a strategy!

    ~ Unknown ~

    I’m not saying Cole Beasley can’t both have a rap career and be a great receiver. All I’m saying is we have never seen it before. Sure, we have seen athletes try to have performing artist careers (just like Beasley is trying not to sound like Eminem and failing miserably), but we have never seen both work at the same time. After a huge drop off in production from 2016 to 2017 (75 receptions for 833 yards and 5 touchdowns down to 36 receptions for 314 yards and 4 touchdowns), you would like to see all of his dedication be focused on his craft going in to 2018 but, at the end of the day, perception and reality don’t always agree. If you follow Beasley’s tweets, you know that much of his lyrics were actually penned during his career year of 2016. So, maybe he’ll be fine, but…

    I have not failed; I have just found 10,000 ways that won’t work!

    ~ Thomas Edison ~

    You call it what you want, Tom; we will call it an epic fail should Beasley turn in yet another disappointing year along with that busted up wannabe rap album.

    From time to time, the running game will provide cheap thrills, but how often can we expect those exciting game breaking runs when the opposition knows exactly what the Cowboys are trying to do play in and play out. The Zeke/Austin tandem will at times be worth the price of admission, but with no one with the speed and length to take the top off of a defense and a quarterback that notoriously underthrows balls that must travel more than twenty yards in the air, you can expect a lot of single-high, 8 to 9 in the box defensive looks, rendering those game-breaking runs the former players (Zeke/Austin) are known for to be anywhere between unlikely and non-existent.

    Dak may eventually learn to be a great quarterback; the important consideration of that truth, however, is he is not one now. To be fair, I don’t believe he is a game manager either. He is somewhere between Alex Smith (in the early years) and Russell Wilson (now). You can win with that…provided you have a great defense. The Cowboys defense can be great, provided Sean Lee stays healthy. Sean Lee can stay healthy, provided the devil forgives whatever bet Sean lost to him. The devil never forgives anything, so…like I said, get that neck-pillow ready!


    When I started this piece, I had a pretty good idea of how I would address my optimistic and pessimistic sides; those parts in a manner of speaking, wrote themselves. It wasn’t until I got here that I realized how difficult being realistic about something I haven’t seen in reality might actually be. But here goes anyway; let me see if I can sand the edges off some of the arguments falling under both Me and Myself, the sensationalist wielders of hyperbole:

    I’ve said it before, but I may as well point it out again, the question really isn’t, “How do we replace Dez/Witten’s production?” Both players production has been on a fairly steady decline for the last 3 years or so, so if anything the Cowboys may be better off without them on the field….for what my opinion is worth, which admittedly isn’t a whole lot…just ask my wife.

    The real question is “How do we replace their leadership in the locker room, on the practice field, and in the film room?”

    In the wake of the All or Nothing clips that seemingly expose Dez as a potential cancer, many believe his release to ultimately be addition by subtraction; and to an extent, I agree. That said, you can bet those young corners will miss Dez if for no other reason no one else on this team is going to push them like Dez….no one will challenge them like Dez and on Sunday when the bullets are live, those same corners may end up getting exposed due to the lack of facing a true #1 in practice. Or, his absence will make them better, as the overall improvement in route running techniques and fundamentals forces the corners to play our new receivers more honestly. Time will tell.

    As for Witten, you don’t replace him. You can’t. There is only one Witten and lifetimes will pass before anyone gets close to the same impact Witten has had on this franchise. He is this era’s Mr. Cowboy and I suspect the original Mr. Cowboy (Bob Lilly – the first player to ever be drafted by the Dallas Cowboys franchise) would agree to that comparison whole-heartedly and would gladly share those honors.

    But at the end of the day, you don’t need a Witten to win championships. Just ask the teams that have won one without him every year of Witten’s career. He is certainly a nice-to-have; but never was he a have-to-have. And at times towards the end of his career he might have been a parachute-to-have, as passes to him meant very little production after the catch.

    I agree with Me and Myself that the receiving and tight end situation is both exciting and scary. But so long as you keep things in proper perspective (as Me pointed out) you still can enjoy the journey. Rather than be focused on rather or not they make the playoffs, sit back and watch as this young team grows together. It won’t always be pretty; heck, at times it might even flirt with being unwatchable. But with no true #1, there is potential to find more than one number one.

    In many ways you could look at this as a necessary rebuilding year. Not to say that precludes them from playoff contention, but by front office design, the changes in offensive weapons will force the coaches to be creative in how they wield these weapons. They no longer have a #1 receiver who draws over the top coverage and they no longer have a tight end that will draw linebackers and safeties to the seam, giving one on one looks outside. By default, this will force the Cowboys offense to take a hard look at their current route combinations and revise to ensure they can manufacture separation where both the situation and the player fail to do so, which will likely be often.

    I suspect it is a given at this point we will see an increase in play action. Studies indicate Dak and company are at their best with plays that implement that diversion and rightfully so when Zeke is in the back field. But with the addition of Tavon Austin, they can take their play action and screen game to a much higher level.

    The opposition has to respect the speed of both players (each being adept at creating problems for the opposition when receiving the ball in space), meaning that should Austin and Zeke be on the field together, they will have linebackers and safeties alike keying on them. Much like Dez and Witten drawing coverage, the Cowboys may be able to duplicate that same type of attention in their backfield, leaving the outside receivers one on one on the outside. The onus will then be on the receivers to win that one-on-one matchup, which considering the focus they have placed on route-running, should present Dak more opportunities down the field. And if he can capitalize on those situation consistently, the Cowboys offense will be extremely difficult to stop. But that is a lot of “if’s.”

    One way or another, as fans our collective interest should be peaked if for no other reason because of how different this iteration of the Cowboys is going to look. If you are using 2017 as your guidepost, 2018 will see an increase of what worked, less of or a revision of what didn’t, as well as, a bevy a plays that exercise the strengths of the new additions, such as Tavon Austin. It might not pave a road to everyone’s desired destination, but it will be a scenic tour. The ultimate question is will you complain about what’s on the radio, or just sit back and enjoy the ride?

  2. ESisback

    ESisback Well-Known Member

    2,588 Messages
    2,746 Likes Received
    I read the whole thing, and thought it was well done. It covered all the bases, IMHO, because there are so many variables, and therefore possible outcomes.

    While I agree that that the odds are good that most of the new offensive players won’t have much impact initially, the potential is intriguing, as is the possibility of all kinds of different looks. As a fan, I’m hoping this new unknown factor makes us dangerous enough to opponents until the newbies find their groove.
    Bullflop, OUCowboy, Ranching and 2 others like this.
  3. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    Thanks for taking the time to read and the kudos! :thumbup:

    I should probably point out that while my pessimistic side cautioned not to get your hopes up about the young bucks, I have a feeling Gallup will in fact actually be a big part of the offense early in the process; particularly while Terrance Williams is injured. I read or heard somewhere recently that a big part of the reason they ended up snagging 5 new receivers is because they intend to implement a rotation of sorts; kinda like what they do on the defensive line. Like you, I am very interested to see what that looks like.
  4. Melonfeud

    Melonfeud I Copy!,,, er,,,I guess,,,ah,,,maybe. Zone Supporter

    15,941 Messages
    25,842 Likes Received
    You are certainly gaining in the refined art of polished prose in presenting interesting, entertaining & the tactful delivery in the composition of reasoned insights& well thought thru views.


    *SERIOUSLY! as I cast not my accolades around in light fashion whilst clad in my 'CRITIC'S' cap of literary envy:thumbup:

    **fantastic write up jday:D
    McKDaddy, RGV_C_Los, Bullflop and 5 others like this.
  5. CowboyRoy

    CowboyRoy Well-Known Member

    16,129 Messages
    9,849 Likes Received
    Dak is absolutely an innovator and does well under pressure. He escapes with his legs and picks up near impossible first downs that way that other QB's simply cant do. And he is one of the best at throwing outside the pocket and on the run. Now if your talking about the kind of pressure where Chaz Green simply whiffs and gives up 8 sacks a game, well then show me a QB that withstand that in his second season.

    But I am also optimistic moving forward to some degree. Just happy be moving on from some of the retreds like Witten and Dez. And getting rid of all the dead weight on the salary cap to open it up moving forward.
  6. CowboyRoy

    CowboyRoy Well-Known Member

    16,129 Messages
    9,849 Likes Received
    Sooner then later...........Gallup will be Daks favorite weapon. Going into 2019 I expect him to be our #1 guy.
  7. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    Thank you, sir. I appreciate those glowing reviews.

    One thing I've started doing is letting what I write sit a day, re-read the next day and makes changes as I deem fit. That helps me catch grammatical errors as well as add or subtract as needed to ensure it flows properly.

    I used to just word-vomit and submit come what may. Sometimes it turned out good; other times not so much.

    As always, I appreciate the kudos and your taking the time necessary to read! :thumbup:
  8. JoeKing

    JoeKing mrtxstar

    13,195 Messages
    10,123 Likes Received
    Compartmentalized beautifully. Another enjoyable read my friend. Informative, thorough, and astute.
    RGV_C_Los, Bullflop, ESisback and 2 others like this.
  9. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    You wouldn't know it reading my pessimistic section, but I'm a big Dak fan; he might actually be my current favorite Cowboy. I stand behind my assertion that he is not as good at escaping pressure within the pocket like Romo, but I will agree he is a much bigger threat with the ball in his hands, when he decides to tuck and run.

    That said, you have to take what I write in the Me & Myself sections with a grain of salt. In keeping with the design of this concept, I will at times embellish to sell that I'm being overly optimistic or pessimistic, dependent on which section you read. The "I" section is the portion where I strip what I think of all emotion, and therefore lose all of the hyperbole and sensationalism, and breakdown what I think from a realist perspective.

    Like you, I really like the youth of this team and am very excited about the prospects of them growing together into something great. I won't predict it, but we could see something very special this year with Dak as the unquestioned leader of that huddle. Here's hoping anyway...

    Thanks for taking the time to read! :thumbup:
  10. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    I liked Gallup before the Cowboys drafted him. He was one of the more complete receivers available in this draft. He's not special at any one thing, which is why we found him in the third, but you are right, he will be a top target for Dak very soon.

    That said, I think we as fans need to move away from the #1 guy concept. I don't think the front office is lying when they say they want to create a rotation at the receiver position so the opposition can't really key on one guy or decide to take one guy away and it have an impact on them. The #1 guy is Zeke. After that, its whoever is open...just the way Dak likes it.
  11. CowboyRoy

    CowboyRoy Well-Known Member

    16,129 Messages
    9,849 Likes Received
    I would take Romos pocket magic as well. I do think this pass catcher turnover is going to be great for the team. And them FINALLY changing the scheme and also changing it from Romo friendly to Dak friendly. A year too late on that however. Another wasted year on poor coaching.
    Bullflop, OUCowboy and jday like this.
  12. Corso

    Corso Offseason mode... sleepy time Zone Supporter

    15,435 Messages
    24,833 Likes Received

    Huff huff... hold on! I'm getting there! I'm reading it!
  13. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    Thanks brother for the kudos and taking the time to read! :thumbup:
    LocimusPrime likes this.
  14. ghst187

    ghst187 Well-Known Member

    9,355 Messages
    4,061 Likes Received
    IMO Connor Williams play and Tyron Smiths health are the two big keys to a successful season.
    If the OL plays really well, like 2016 well, Zeke will run and run, Austin will break off a few big plays, and Dak will have plenty of time to make the easy reads and find whomever gets open all the while controlling the clock and keeping the defense fresh. But IMO everything hinges on that OL dominating.
    Bullflop, JoeKing and jday like this.
  15. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    While I agree it is Dak-friendly, I think this overall was a significant change in how the front office views the receiver position in general. Like most teams, they valued speed, size, and other traits over the actual job these receivers have play in and play out.

    I think Zeke is perhaps a great example of what I'm talking about. What makes Zeke special is not any one thing; he's special because he does everything great. He's not the fastest or the strongest, but you would be hard-pressed to find any one running back that does everything he does as well as he does.

    And I think that might be where the big shift is happening with how they view receiver. Rather than targeting the fastest guy or the guy that is electric after the catch or the guy that is a mismatch in the redzone due to size, overall, they are valuing guys who can do everything they are going to ask them to do well: Catch the ball with their hands, run crisp routes, provide down the field blocking. If they can do that, they can be successful with Zeke as their running back and Dak as their quarterback. If they can't do that, regardless of how fast they are or how good they are with the ball in their hands or how tall they are, they will struggle here.
    Bullflop, DEA_dad, OUCowboy and 2 others like this.
  16. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    It all starts up front. No question there.
  17. CowboyRoy

    CowboyRoy Well-Known Member

    16,129 Messages
    9,849 Likes Received
    Yes, but they dont throw the ball to Zeke enough in the passing game. Like H Walker their offense should be tailored around Zeke Elliott.
    Bullflop and jday like this.
  18. jday

    jday Well-Known Member

    8,989 Messages
    12,261 Likes Received
    That I agree with, but I'm afraid with the addition of Tavon, the Zeke-snub in the passing game will continue.

    They will still, of course, get him involved in the screen game, as they have in the past; but based on what I've read/heard/watched, Tavon may be the 3rd down back more often than not. That could be a good thing, though...we will have to see. If Tavon can provide that electric run after the catch he is known for, that will help keep Zeke fresh in games and also throughout the season.
    Bullflop and LocimusPrime like this.
  19. Melonfeud

    Melonfeud I Copy!,,, er,,,I guess,,,ah,,,maybe. Zone Supporter

    15,941 Messages
    25,842 Likes Received
    Ya,well! That #9 had some kinda' highly tuned proximity sensors in his shoulder pads or something ,,,#4's sound off prematurely it seems,,,o_O
    RGV_C_Los, Bullflop, OUCowboy and 2 others like this.
  20. CowboyRoy

    CowboyRoy Well-Known Member

    16,129 Messages
    9,849 Likes Received
    Yep, which I consider a coaching blunder.
    Bullflop and jday like this.

Share This Page