Urlacher Fined $100,000

[Doomsday]

http://sports.espn.go.com/nfl/news/story?id=2841997&campaign=rss&source=NFLHeadlines

NEW YORK -- Chicago Bears linebacker Brian Urlacher was fined $100,000 by the NFL for wearing a cap during Super Bowl media day that promoted a sponsor not authorized by the league.

NFL rules prohibit gear that advertises any product but a designated sponsor, league spokesman Brian McCarthy said Wednesday.

Urlacher was fined for drinking vitaminwater and wearing a vitaminwater hat during the media session in Miami leading to the title game. Gatorade is the NFL's official drink.

McCarthy said this is the first time such a fine has been levied. He added that $100,000 is the standard fine for such a violation at the Super Bowl. A violation during the regular season is $10,000. It is $50,000 at the Pro Bowl.

The fine recalls an episode involving Chicago quarterback Jim McMahon in the playoffs following the 1985 season, the previous time the Bears made the Super Bowl.

McMahon wore a headband that said "adidas" in a playoff game against the New York Giants, and then-commissioner Pete Rozelle fined him $5,000 because the shoe company was not an NFL sponsor. The following week, in the NFC title game against the Los Angeles Rams, McMahon wore a headband that read "rozelle."

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Its kind of funny when you think about it. He probably got a lot more then that from the sponsor to wear it Super week.

 

[burmafrd]

Maybe the guy does not beleive in gatorade. He wants to drink what he believes in. Or maybe he got a whole load of cash to do it. Either way to me the whole thing is a joke.

 

[adamknite]

http://sports.espn.go.com/nfl/news/story?id=2841997&campaign=rss&source=NFLHeadlines

NEW YORK -- Chicago Bears linebacker Brian Urlacher was fined $100,000 by the NFL for wearing a cap during Super Bowl media day that promoted a sponsor not authorized by the league.

NFL rules prohibit gear that advertises any product but a designated sponsor, league spokesman Brian McCarthy said Wednesday.

Urlacher was fined for drinking vitaminwater and wearing a vitaminwater hat during the media session in Miami leading to the title game. Gatorade is the NFL's official drink.

McCarthy said this is the first time such a fine has been levied. He added that $100,000 is the standard fine for such a violation at the Super Bowl. A violation during the regular season is $10,000. It is $50,000 at the Pro Bowl.

The fine recalls an episode involving Chicago quarterback Jim McMahon in the playoffs following the 1985 season, the previous time the Bears made the Super Bowl.

McMahon wore a headband that said "adidas" in a playoff game against the New York Giants, and then-commissioner Pete Rozelle fined him $5,000 because the shoe company was not an NFL sponsor. The following week, in the NFC title game against the Los Angeles Rams, McMahon wore a headband that read "rozelle."

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Its kind of funny when you think about it. He probably got a lot more then that from the sponsor to wear it Super week.

They fined Plummer for wearing a decal on his helmet, no suprise here.

 

[juck]

Urlacher fined $100,000 for Super Bowl hat


NEW YORK (AP) -- Chicago Bears linebacker Brian Urlacher was fined $100,000 by the NFL for wearing a cap during Super Bowl media day that promoted a sponsor not authorized by the league.
NFL rules prohibit gear that advertises any product but a designated sponsor, league spokesman Brian McCarthy said Wednesday.
Urlacher was fined for drinking vitaminwater and wearing a vitaminwater hat during the media session in Miami leading to the title game. Gatorade is the NFL's official drink.
McCarthy said this is the first time such a fine has been levied. He added that $100,000 is the standard fine for such a violation at the Super Bowl. A violation during the regular season is $10,000. It is $50,000 at the Pro Bowl. The fine recalls an episode involving Chicago quarterback Jim McMahon in the playoffs following the 1985 season, the previous time the Bears made the Super Bowl. McMahon wore a headband that said "adidas" in a playoff game against the New York Giants, and then-commissioner Pete Rozelle fined him $5,000 because the shoe company was not an NFL sponsor. The following week, in the NFC title game against the Los Angeles Rams, McMahon wore a headband that read "rozelle."

 

[juck]

thats ruined "by" typo.sorry.lol.

 

[GimmeTheBall!]

http://sports.espn.go.com/nfl/news/story?id=2841997&campaign=rss&source=NFLHeadlines

NEW YORK -- Chicago Bears linebacker Brian Urlacher was fined $100,000 by the NFL for wearing a cap during Super Bowl media day that promoted a sponsor not authorized by the league.

NFL rules prohibit gear that advertises any product but a designated sponsor, league spokesman Brian McCarthy said Wednesday.

Urlacher was fined for drinking vitaminwater and wearing a vitaminwater hat during the media session in Miami leading to the title game. Gatorade is the NFL's official drink.

McCarthy said this is the first time such a fine has been levied. He added that $100,000 is the standard fine for such a violation at the Super Bowl. A violation during the regular season is $10,000. It is $50,000 at the Pro Bowl.

The fine recalls an episode involving Chicago quarterback Jim McMahon in the playoffs following the 1985 season, the previous time the Bears made the Super Bowl.

McMahon wore a headband that said "adidas" in a playoff game against the New York Giants, and then-commissioner Pete Rozelle fined him $5,000 because the shoe company was not an NFL sponsor. The following week, in the NFC title game against the Los Angeles Rams, McMahon wore a headband that read "rozelle."

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Its kind of funny when you think about it. He probably got a lot more then that from the sponsor to wear it Super week.

The NFL (by then called NFL All The Time All Over the Universe) will fine players $100 Zillion for even thinking about a nonsanctioned product.

Players, incubated in pods and marinated in football strategy fluids, will only be able to think in NFLThought(TM). Also, Vinny Testaverde will be barred from playing further.

Well, my future-thinking helmet shorted out and I have to end this futurecast.

 

[CrazyCowboy]

He received $500,000 for his efforts.......you do the math.

 

[Hostile]

Maybe the guy does not beleive in gatorade. He wants to drink what he believes in. Or maybe he got a whole load of cash to do it. Either way to me the whole thing is a joke.

I bet Gatorade employees wouldn't agree with you. To them, successful marketing by the NFL is their livelihood.

 

[TX_Yid]

I'm betting VitaminWater will pick up the tab for the fine. Probably part of the agreement to begin with.

 

[burmafrd]

Like I care what Gatorade employees think. Do you really believe that all this marketing crap really convinces any significant number of people to buy a product?

 

[Hostile]

Like I care what Gatorade employees think. Do you really believe that all this marketing crap really convinces any significant number of people to buy a product?

Studies show that they do. You want to be :blind: to that it's your business.

Me, I never cared to look that foolish. Like I said, you don't care because you have nothing at stake. If you did, as they do, you'd care. That's business. If you don't understand that, then I doubt very much that you could be a successful business owner.

 

[DallasCowpoke]

Do you really believe that all this marketing crap really convinces any significant number of people to buy a product?

WOW, You can't be that clueless, can you!?

 

[Bob Sacamano]

I bet Gatorade employees wouldn't agree with you. To them, successful marketing by the NFL is their livelihood.

Gatorade has been doing well for awhile now

I'm just wondering why it took the NFL this long to fine him?

 

[Hostile]

Gatorade has been doing well for awhile now

I'm just wondering why it took the NFL this long to fine him?

Whoosh.

Fly by.

 

[BLT]

jon kitna was fined a certain amount for wearing a religious hat a few years ago... so this doesnt surprise me

 

[burmafrd]

I have never believed that marketing has anywhere NEAR the impact so many claim it does. I have never bought ANYTHING because I saw it advertized on TV or in a magazine. Yeah, I have read some of those studies. double talk and inferences out the yang. I would bet that some of these companies could cut their advertizements 50% and see very little change in their market share.
People are not as stupid as they think- buying a car because of a commercial? If you think more then a very tiny number do that then I have some land for sale in florida (and a bridge in Brooklyn- real cheap!)

 

[Jarv]

What if they had no gatoraide and he had to drink tap water ???

 

[5Stars]

Like I care what Gatorade employees think. Do you really believe that all this marketing crap really convinces any significant number of people to buy a product?

Do you know how many millions of people watch the NFL?

I'll tell you something...if your are in business, one of the biggest parts of your budget goes to marketing...otherwise, who would know what you are all about?


Something else...if you are good at designing advertising and coming up with cool ideas to sell your company product...you can make some BIG money!

Look how much advertisements cost for the SuperBowl...

 

[arglebargle]

Studies show that they do. You want to be :blind: to that it's your business.

Me, I never cared to look that foolish. Like I said, you don't care because you have nothing at stake. If you did, as they do, you'd care. That's business. If you don't understand that, then I doubt very much that you could be a successful business owner.

While the 'Michael Vick, etc, shills for product' ads do not impress me much, it is undeniably true that they work.

Of course not that long ago Fortune 500 CEO Coverboy of the Year meant that a short time later you'd be looking at 5-10 years in the slammer for fraud, etc. That's business too, I guess...

Big high dollar fine to a player who can afford it, is actually more about dissuading other players from stepping out down that road.

 

[5Stars]

I have never bought ANYTHING because I saw it advertized on TV or in a magazine.)

Yes you have, you just might not realize it.

For example, what kind of toothpaste, or potato chips, or car, or beer or cigs, whatever you bought...what made you buy those particular things?

If you have never seen them or heard of them from an advertisment, then how would you make your decision?

Knowing how to advertise your product can have a very subconcience effect on people, and they might not even know it!