1. Design pick plays, they work
2. Design multiple plays from the same look that require different responses
3. Give Dak the ability to alter/adapt what he's doing base on what he sees on the field.
4. Put the ball in the best players hands more often (Don't repeatedly target Noah Brown in the RedZone)
5. Disguise defensive plays, don't telegraph them by always aligning the same way for certain plays
6. Remove the hubris of "tone setting", no play is ever meant to send a message saying we don't care if you know what we're doing, we'll just do it better.
7. It's not next man up, everybody is an individual, each play should be designed to maximize each individual's talents on the field accordingly.
8. Use 21 personnel, 12 personnel, and 10 personnel more often.
9. Motion more often to see if opposition is in man/zone coverage
10. Practice sniffing out blitzes and setting the LOS to block them
This is the year Dak has to take on more responsibility. He can't just practice his deep ball this pre-season. He's got to learn to properly run the offense, he was sacked way too often last season which IMO was related to not seeing where the blitz was coming from and not adjusting the line to accommodate. That's something Frederick was able to help with in previous years but a large part of it should be coming from Dak.