The Cowboys' recent spate of futility is well-known: The team has won only three playoff games in the last 21 seasons, had three straight 5-11 seasons, three straight 8-8 seasons with no playoffs, hasn't appeared in an NFC title game since 1995, and hasn't appeared in a Super Bowl in 23 years, let alone won one. Indeed, an entire generation of Millennial Cowboys fans shares more in common with Texans, Bengals or Lions fans than with their own older Cowboy-fan elders. This isn't like the marquee franchises of the other leagues - the Lakers and Yankees, for instance, have won five championships apiece during the same timeframe of the past 23 years when the Cowboys have failed to win one. And yet, despite all that, the Cowboys have a very long consecutive sellout streak at home and on the road, command the highest TV ratings of any team in the league, are the world's only $5 billion sports franchise, have been the NFL's highest-valued team for twelve years running, have the most Facebook followers of any NFL team, and in all likelihood have the largest fanbase in the entire NFL. So, hypothetically, just what would it take for the Cowboys to become Just Another Team? Would it take one whole decade of nothing but 4-12 seasons? Two decades? Or is the Cowboys brand shiny enough to withstand just about anything?