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A great marketing strategy that helps abused kids

Discussion in 'Off-topic Zone' started by Reality, May 5, 2013.

  1. Reality

    Reality Administrator Staff Member

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    You see these kinds of stories regularly. Some company or organization has created a new way to help those in need, only to realize soon after that it is only yet another noble but ineffective idea.

    However, I have to admit this idea is quite creative. A company has created an outdoor advertising campaign using lenticular printing, which is a process that allows for different photos to be seen depending on the angle the image is viewed from.

    http://petapixel.com/2013/05/04/abu...ography-to-secretly-show-help-number-to-kids/

    Of course the traditional commercial advertising industry will probably take it and use it for less noble purposes, but at least it may help some people.

    /reality
  2. Hoofbite

    Hoofbite Well-Known Member

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    That is clever.
  3. Kristen82

    Kristen82 Benched

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    Innovative, and a great cause.
  4. muck4doo

    muck4doo Well-Known Member

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    That is interesting. Thank you for sharing.
  5. Signals

    Signals Suspicious looking stranger

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    Nifty. I method for advertisers to barrage children with messages without parents knowledge.
  6. Reality

    Reality Administrator Staff Member

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    As I said, I expect the traditional commercial advertising industry will use it for less-than-noble purposes, but that would happen regardless of its noble uses. I'm just glad to see new marketing concepts ushered in for beneficial reasons for a change.

    /reality
  7. Hoofbite

    Hoofbite Well-Known Member

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    I'm not really sure why you would target little kids specifically like that in a secretive manner. Kids don't have fully autonomy, especially in the realm of purchasing power, so they'll have to go through their parents either way.

    Parents already see stuff marketed towards their kids and buy it for them. Why go through the trouble of disguising your material?

    This particular poster is really cool. I've watched it a few times. There's the direct message to the kids but there's also an underlying message about how easy it is for adults to actually miss the signs of child abuse.
  8. Reality

    Reality Administrator Staff Member

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    I think you are assuming by my saying "less than noble reasons" that I mean they would resort to something underhanded and that's not the case. I am saying that the advertising industry is constantly looking for new ways to market to every demographic and when a new idea or new technology comes along, they pounce on it even if, as in this case, the idea came from something meant to help abused kids.

    From a pure business perspective, I can easily see how advertising companies would love to utilize a single ad space for multiple demographics without having to use a gallery (one-after-the-other) approach. For example, Walmart could use this technology inside their stores to market specific items to men, women and children based on the height of shoppers. That would not be a "noble" use, but certainly wouldn't be underhanded.

    Usually, it's the noble causes that are having to piggyback on existing mediums such as with PSA's on TV, radio, etc., so at least in this case, they are the ones helping to usher in the technology.

    /reality
  9. DallasCowpoke

    DallasCowpoke Fierce Allegiance

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    This guy finds the concept rather insulting.

    [IMG]

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