He was a racist and did name his team a derogatory term so your argument is mute. You keep saying he wouldn't do it but he did so you have no case. He was a clear racist and segregationist and a linguistic study of the word showed it started to be used in a negative fashion as early as the 1870's and got worse up through the 1920's. That means that by the time he chose the name it was not a pure complimentary term. You state that nobody uses the slur in modern vernacular except for referring to the team. One question, why do you think that is? The answer to that question is the exact reason the name should go and fans of the team should be ashamed that it has taken this long to come to a head. The name will go. The writing is on the wall. Snyder can resist all he wants but when the league tells him he will never host a Super Bowl, his team will not be scheduled in prime time or get any nationally televised games, and the skins broadcast territory will be drastically reduced as long as the name remains, I think he will quickly change his tune and the name.