1. First team to use computers (scouting dept.) 2. First team to utilize extra wide stripe at 20 yard line 3. First team to weigh players underwater (determine % of body fat) 4. First team to have cheerleaders 5. First (only) team to purchase/own merchandising rights outright 6. First team to employ "specialty" coaches 7. First to develop and use the pick/value/trade system (used by all teams) 8. First team to put out weekly a paper.... "Dallas Cowboy Official Weekly" 9. Tex Schramm led the fight to put microphones on the referrees 10. Tex Schram pioneered the "play clock". Got any others? Add them!