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Obama buys half-hour of network primetime

Discussion in 'Political Zone' started by trickblue, Oct 9, 2008.

  1. trickblue

    trickblue Old Testament... Zone Supporter

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    Obama buys half-hour of network primetime

    Barack Obama has purchased a half-hour of airtime on CBS, sources confirm.

    The Obama campaign will air a half-hour primetime special on Wednesday, Oct. 29, at 8 p.m.

    Sources say the Obama camp is also in talks with NBC and Fox. NBC is said to be very near a deal. With Fox, the matter is likely to remain uncertain as the time period could conflict with Game 6 of the World Series.

    A CBS spokesperson declined comment. The buy will push comedy "The New Adventures of Old Christine" to 8:30 p.m. and pre-empt "Gary Unmarried." The buy is being placed by Washington-based ad firm GMMB.

    The direct purchase of such a large block of national airtime right before an election used to be more commonplace before campaigns began to focus their end game strategies exclusively on battleground states. Such a move is not without precedent in modern presidential politics, however -- Ross Perot did a similar purchase in 1992.

    This year has seen the first time in many years that presidential campaigns have bought national broadcast TV advertisements. In the past 12 years, much of the billions of dollars in political advertising spent has gone to local TV stations in battleground states. While some money has gone to national cable channels, the thinking has always been that it would be more prudent to target battleground states' voters instead of addressing the entire nation, including states that reliably vote for one party or another.

    The first instance was in August, when Obama spent $5 million and McCain spent $6 million, each to advertise in NBC's coverage of the Summer Olympics from Beijing. The networks' evening newscasts have also seen campaign ads for the first time in years. Before that, the last nationally broadcast campaign ad ran in the 1996 campaign.

    The Obama campaign earlier this year opted out of the public financing system, which meant that it was free to raise and spend as much as it could. It has, in states like Michigan, outspent the publicly financed McCain campaign by a margin of at least 3-to-1.

    It's not unprecedented for a candidate to buy longform broadcast network time, though it hasn't happened in a while. In October 1992, Perot drew audiences of 16.5 million and 10.5 million for 30-minute lectures/campaign ad aimed at voters. But in Perot's second run in 1996, the candidate was rebuffed by the Big Four networks in an attempt to sell airtime. The FCC backed the networks in denying Perot airtime, saying that they acted legally in refusing.

    Earlier this year, the Hillary Clinton campaign bought time on the Hallmark Channel, a nearly fully distributed cable channel, for a town-hall meeting before Super Tuesday.

    Obama has run many 30-second spots across the country, and one two-minute spot that was particularly effective among experts where Obama directly faced the camera and spoke to viewers about being able to feel their economic pain.

    While broadcast networks in the past have given presidential candidates free time for campaign statements in the final days before the election, those were done in the news programs -- outside the expensive primetime hours.

    From the start, Obama has been more focused on primetime than any other Presidential candidate. Defying conventional wisdom to have political ads clustered around local news, during the primary season the Obama campaign poured 40% of its TV cash in primetime, compared with about 18% for Clinton.

    More details to come ...
  2. Wheat

    Wheat Philosopher

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    Not surprised.

    He'll have 30 min to talk about the economy if he wants.

    Unless there is a major shift, I doubt he'll go negative during that time. You know people will tune in.
  3. ABQCOWBOY

    ABQCOWBOY Moderator Staff Member

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    I guess his own Cable Channel was not enough.

    I said it earlier. This election reminds me more and more of the 1960 Kennedy/Nixon race.
  4. BrAinPaiNt

    BrAinPaiNt Brotherhood of the Beard Staff Member

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    Maybe so but this idea of buying TV time kind of reminds me of Perot doing it not too many years ago.
  5. Yeagermeister

    Yeagermeister Active Member

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    Doesn't that mean CBS will have to give McCain equal time?
  6. Doomsday101

    Doomsday101 Well-Known Member

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    Hopefully it interrupts peoples favorite TV shows that will make the masses happy. I do give him credit that he did not buy TV time on Sunday afternoons during football season. :laugh2:
  7. ABQCOWBOY

    ABQCOWBOY Moderator Staff Member

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    I don't know if the Big 4 actually ever granted that to Perot. At least, in Prime Time.
  8. ABQCOWBOY

    ABQCOWBOY Moderator Staff Member

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    He's a Terrorist, not a Communist!


    :laugh2:


    Before anybody goes over the side, I'm just joshen. He might be a Communist too.

    :D
  9. Yeagermeister

    Yeagermeister Active Member

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    Except for CSI and football there isn't much on CBS worth watching anyways
  10. BrAinPaiNt

    BrAinPaiNt Brotherhood of the Beard Staff Member

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    I am pretty sure it was prime time, but I don't think it was on four channels and it might not have been on a network channel...really don't recall. I think he actually did 2 or more of them.

    I just remember thinking, the guy makes sense and is entertaining but comes across as being a bit insane.:laugh2:
  11. ABQCOWBOY

    ABQCOWBOY Moderator Staff Member

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    I liked Perot. I think it was the Crazy link we had going.

    :D
  12. Yeagermeister

    Yeagermeister Active Member

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    I mentioned to my wife they other I wish he was running because he'd be a better choice. :laugh2:
  13. Doomsday101

    Doomsday101 Well-Known Member

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    True, I guess they could pattern it after Dancing with the Star. You know Dancing with the truth. :lmao: Or maybe something like the ABC show Lost. :lmao2:
  14. ABQCOWBOY

    ABQCOWBOY Moderator Staff Member

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    :laugh2:

    How sad is that? I remember listening to my Grandparents back in the day and they would say, what we need is somebody like Ike! I'd think to myself, Ike? I wonder if the young people on this forum just sit back and listen to us and just shake there heads.

    :laugh2:
  15. Yeagermeister

    Yeagermeister Active Member

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    Ok Tom Anderson
  16. BrAinPaiNt

    BrAinPaiNt Brotherhood of the Beard Staff Member

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    What about Goldwater.
  17. ABQCOWBOY

    ABQCOWBOY Moderator Staff Member

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    ??? The ******* Guy?


    ~ABQ ducks head as he hears something fly over.~
  18. Bach

    Bach Benched

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    How many times can someone say change and hope in 30 minutes? I guess we're about to find out.
  19. BrAinPaiNt

    BrAinPaiNt Brotherhood of the Beard Staff Member

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    I don't know about in a minute...but you sure seem to be able to do it quite a bit in a few days. :p:
  20. Bach

    Bach Benched

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    I guess I've heard Obama's stump speech one too many times.

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