The only reason he slapped the second lawsuit on the league was because the league tried to take his stadium deals from him. If the NFL had not tried to get those stadium deals as part of the revenue sharing, Jones never would have sued the NFL. It was all legal posturing. Jones wanted the league to back down from his stadium deals. In fact, prior to that, he had publicly stated he had planned to stay in the licensing agreement with the NFL through 2003. In the end, Jones walked away with millions in sponsorships outside of the NFL revenue sharing plan and didn't have to give up anything additional to the league, and you call that a "loss". You'd be hard pressed to find any sports finance expert who would claim Jones "lost" in 1995-96.