This has been going on for several decades. As early as 1972 a group of Native Americans met with the Washington franchise in an attempt to change the name. Jack Kent Cooke Jr was deposed by lawyers over the issue. But for one thing, like anything else involving the wish or request of Native Americans, it get's pushed aside and ignored, so nothing came of it. Just looks at the BLM's record of mismanagement of revenue owed to tribes for Timber, Oil and Mineral rights, the records were left to rot in warehouses and it took several decades of lawsuits to finally get action. Plus with Washington DC being a political and media hub neither was eager to rock the boat and help in pressing the issue. Out of sight, out of mind. The recent situation with Clippers owner Donald Sterling has help bring it to the forefront and highlight the hypocrisy of the outrage aimed there but not at the name Redskins. But there have been numerous protests over the years. And like any other person on this planet, Native Americans have had bigger things to worry about. However, what started out small has became large, large enough that it can no longer be ignored. It also takes time for opinions to change. There is no getting round the fact that Redskin is not a complimentary term, but a racial insult. If you do some research on George Marshall you'll see just what a racist son of a gun he was, it goes much further than just refusing to sign black athletes, he really looked down on other races. He did not come up with the name Redskins with honorable intentions. However, even with his racist ideology he was a product of his times, so probably didn't see the harm in the name, it was just how he and probably everyone he knew thought. Even some Native Americans don't see why it's wrong to continue to use the name. That doesn't make it right however and opinions are changing, even among Native Americans. It's not about being PC, it's about showing respect to fellow human beings and the term Redskins is not respectful. But that's the sad part of all this. Common sense will not rule. Instead it will be taken to the nth degree. As a Native American I see nothing wrong with names like Chiefs, Braves, Seminoles. A few of the logos could be revamped perhaps, namely that smiling fool the Cleveland Indians have, but I see nothing wrong with Washington's logo. Just change the name to something more respectful. I'm afraid that's not how it's going to end though. I think many teams both professional and amateur will kneejerk, especially in light of the trademark decision, and names that genuinely are respectful and intended to show pride and honor Native Americans will also be dropped. However, I say the blame there will lie mostly on the Washington franchise for letting something go on so long that they knew was controversial. They should have changed the name years ago, as many other teams did. But with a team in Washington DC bearing the name Redskins, it's become a bigger issue than it ever should have been.