I don't know what is so difficult to understand
The NFL can still be #1 and declining at the same time
If Apple misses it's earnings and drops 20% on their stock that is significant......they are still huge and #1 but the losses are real
The NFL has probably peaked .......no one here has ever said they are dying, just declining...... they have Jumped the Shark..... they will be here for another 25 years but never the force they used to be
This a 5 year deal for FOX so increases are built in for the longer contract..... FOX just got billions from Disney and they want to promote FoxSports1 and FoxSports2 ...... they are willing to take big losses
Ad revenue declined for the NFL by 1.2% .....that is not a good sign
CBS and NBC pulled their ThursNF offers because they were losing too much money
All these things can be true and the NFL is still #1 in the ratings
But dropping 20% in the ratings over 2 years since the protests started is also real and important..... those people aren't coming back
The NBA is up and WWE is up so it isn't all TV is down across the board