Apple Is Talking to TV Companies About a Deal That Could Change TV Forever

[RS12]

Remember a few months ago, when everyone was hyperventilating about the forthcoming Apple TV?

This was the magical "sheet of glass" powered by Siri that Apple was going to start selling for twice the price of a regular TV.

Apple was going to go do big deals with the TV content companies, disrupt the cable companies, and drive its stock straight to $1,000 by revolutionizing the TV business.

Well, no one talks about the Apple TV anymore.
We're not sure why.

We doubt it has been shelved completely. (We hope not, anyway). Maybe it has just been eclipsed by the iPhone 5 and iPad Mini.

But now Jessica Vascellaro and Shalini Ramachandran of the Wall Street Journal bring news that might explain the recent silence about this exciting new Apple product line.

Apparently, Apple has been meeting with cable TV companies recently pitching a new idea:

A cable set-top box that is built or at least powered by Apple technology.
This would presumably either be sold directly, via Apple stores, and replace cable customers' current cable boxes. Or it would be bought by the cable companies and rented to subscribers, the same way cable companies rent today's set-top boxes.

The advantages to this sort of deal for Apple are obvious:

http://finance.yahoo.com/blogs/dail...companies-deal-could-change-tv-112438275.html

 

[Dallas]

:laugh2: :laugh2:

Never going to happen.

 

[YosemiteSam]

Roku. /thread

 

[Kangaroo]

At&T uverse you can use your xbobx 360 already

 

[Yeagermeister]

I guess they will sue Comcast this time

 

[YosemiteSam]

At&T uverse you can use your xbobx 360 already

Every time I've heard someone mention At&T U-verse, they are complaining about it.

btw, what is a xbobx 360? Is that some type of XBOX 360 knockoff? :laugh2:

 

[Dallas]

Exactly. There are great things avail now and they are only getting better.

Little late here Apple. I just don't see cable companies falling all over themselves to buy something from Apple that will be a giant price. The mini boxes used now are sufficient and cheap. Add to that the caps on network getting more and more rampant, this just doesn't make sense.

 

[Kangaroo]

Every time I've heard someone mention At&T U-verse, they are complaining about it.

btw, what is a xbobx 360? Is that some type of XBOX 360 knockoff? :laugh2:

Never had the problem it has been the best internet and TV I have had. I mean I have dealt with Timewarner, comcast, Direct TV, Dish Network.

So No clue on that part.

Yes I have the new Upgrade it is the BOB xbox

 

[a_minimalist]

I don't see this happening. Everyone is wary of Apple now and reluctant to do things like this with them.