Doomsday101
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NEW YORK (CNNMoney.com) -- The richest college football programs got richer in 2010, pocketing more than $1 billion in profits for the first time.
The profit for the 68 teams that play in the six major conferences was up 11% from the prior school year, according to a CNNMoney analysis of figures filed by each school with the Department of Education.
In the school year that ended in 2010, the vast majority of the schools in one of these deep-pocketed conferences posted a profit. Four of them broke even and only one -- Wake Forest -- reported a loss.
On average, each team earned $15.8 million last year, or well over $1 million per game.
They posted that jump in combined profit even though revenue rose by only 6% to $2.2 billion. That means the schools had a combined profit margin of 49%, enough to make any pro team owner green with envy.
Increasingly lucrative broadcast deals and strong ticket sales have been driving revenue. And, of course, not having to pay your athletes gives big-time college football the ultimate business model.
Bowl-eligible schools in the smaller conferences weren't nearly as profitable. Fifty-three schools split profits of $26 million. Eight lost money.
There was little change in the rankings of the most profitable schools. The University of Texas football program was once again the leader in both revenue, with $94 million, and profit, with $68 million.
Alabama is good enough to rank No. 2 in revenue and No. 7 in profits, while Georgia ranked No. 3 in revenue and No. 2 in profit.
http://money.cnn.com/2010/12/29/news/companies/college_football_dollars/index.htm
The profit for the 68 teams that play in the six major conferences was up 11% from the prior school year, according to a CNNMoney analysis of figures filed by each school with the Department of Education.
In the school year that ended in 2010, the vast majority of the schools in one of these deep-pocketed conferences posted a profit. Four of them broke even and only one -- Wake Forest -- reported a loss.
On average, each team earned $15.8 million last year, or well over $1 million per game.
They posted that jump in combined profit even though revenue rose by only 6% to $2.2 billion. That means the schools had a combined profit margin of 49%, enough to make any pro team owner green with envy.
Increasingly lucrative broadcast deals and strong ticket sales have been driving revenue. And, of course, not having to pay your athletes gives big-time college football the ultimate business model.
Bowl-eligible schools in the smaller conferences weren't nearly as profitable. Fifty-three schools split profits of $26 million. Eight lost money.
There was little change in the rankings of the most profitable schools. The University of Texas football program was once again the leader in both revenue, with $94 million, and profit, with $68 million.
Alabama is good enough to rank No. 2 in revenue and No. 7 in profits, while Georgia ranked No. 3 in revenue and No. 2 in profit.
http://money.cnn.com/2010/12/29/news/companies/college_football_dollars/index.htm