Cowboys plan major AT&T Stadium renovations
The Cowboys are planning up to $295 million in upgrades to AT&T Stadium, the most extensive renovations to the facility since it opened in 2009, sources said.
The work is not intended to radically alter the general look and feel of the 100,000-seat venue, sources said, but is instead designed to refresh premium spaces ahead of some key lease renewals and upgrade technology and other back-of-the-house services ahead of the 2026 FIFA World Cup.
The timing is not unexpected. While still one of the NFL’s leading venues by reputation, stadium best practices have evolved rapidly alongside changing consumer demands, and other, newer venues -- namely SoFi Stadium near L.A. -- have claimed the cutting-edge mantle since 2009. AT&T has only hosted a single Super Bowl, in 2011, and Cowboys owner Jerry Jones wants to ensure the stadium remains competitive for Super Bowls and other major events, such as the NCAA Final Four and WrestleMania.
The Cowboys will seek help paying for the project by asking the rest of the league for approval to withhold their normal contributions to shared gate revenue, a common method of paying for stadium upgrades. Sources emphasized the total price tag for the work may match the $295 million “visiting team share” waiver request. To finance the work, the team is also seeking a waiver to the NFL’s usual $600 million team debt limit.
Owners are expected to act on both measures at next week’s league meeting in Irving, Texas.