The term some are using, "beefier", is dead on but not everyone likes that flavor because they are not accustomed to that.
I get wet aged prime ribeyes because I prefer that flavor; however, I prefer the texture of a dry aged strip. I don't like cuts with tight texture.
Used to go out to the high end steak houses, when my wife was still with me, and really didn't cook them at home. Del Frisco, Morton's, The Palm, Pappas and Ruth's Chris could do a lot better job than I could do and started with a better cut of meat than I could acquire and I couldn't match their cooking method.
I tried Allen Brothers, KC Steaks and Chicago Steaks and settled on Chicago and they offer Prime, Dry and Wet aged, and I can justify the price because that's what I'd pay in a high ender. I hardly ever go out to dinner and don't have a high ender in my area. Chicago also owns a great lobster company for 12-14 oz tails.
I've tried quite a few methods for trying to come close to how they do it, including sous vide, and still think the reverse sear is the way to go but the trick is to start off with the grill low enough to slowly bring it up to the sear level. Even on low with one burner, I still need to burp the grill or it will heat up too fast. I got a Weber with a sear station and that made a huge difference. The other thing is bringing the meat up to 70 degrees before it ever goes on the grill allows the fibers to relax.