What do you mean what do I mean?
Jay-Z has the NFL contract for planning
halftime shows. He's only going to schedule
his genre to perform. It's going to continue to
be this way.
You said he’s only interested “in reaching one demographic”.
Usher is really popular with a wide variety of people, is he not? Anyone who was alive from 2000-2010 knows who Usher is.
Most people access music by streaming these days. Practically everyone has Apple Music, Spotify, or YouTube.
Spotify releases their listening data - let’s take a look at it.
Rihanna, performer of the previous halftime show, is the 5th most streamed artist
on planet earth right now.
The halftime show before that featured artist Eminem, the 11th most streamed artist on planet earth right now, and Kendrick Lamar, the 39th most streamed artist on planet earth right now. Plus it featured hip hop legends such as Snoop and Dre - every music listener who was alive in the 90s have heard them.
Side note - there’s a website called “Rate Your Music”, where normal people like you and me can go and write reviews about albums and songs. It’s one of the most popular music review websites around right now. It takes everyone’s reviews and aggregates them into one single rating for an album or song.
Kendrick Lamar’s 2015 magnum opus “To Pimp a Butterfly” is the consensus highest rated album ever on Rate Your Music. Above
Dark Side of the Moon. Above
Abbey Road. Above
Nevermind. Above
Pet Sounds.
Anyway.
The halftime show before that, was preformed by The Weeknd - literally the
most streamed artist on planet earth right now. His song “Blinding Lights” has been streamed well over 4
billion times on Spotify alone. Another track of his, “Starboy”, has been streamed over 3
billion times on Spotify alone. Add in other streaming services, radio listeners and digital purchases, and we are probably talking over 10 billion listens.
So with The Weeknd specifically, we’re talking the most listened to artist alive right now.
Shakira preformed in the halftime show before that - she is the 29th most streamed artist in the world right now.
So, I’m struggling to see what y’all mean by “these artists only appeal to a certain demographic”. What demographic is that? Because it seems like to me that these artists appeal to a wide variety of people with different music tastes. I personally like all of them.