If that's the case then I might have to rethink my fandom after a lifetime of being die hard. Jerry is playing with fire here. At one point or another people are going to get tired of losing and actually stop buying merch/tickets/etc. He's riding the coattails of dynasties that many of the young fans coming up either don't remember or weren't even born yet. They will only know the Cowboys as the "accident waiting to happen". But maybe Jerry doesn't care because he's not gonna be around to see the downfall.