Jerry's toys

Sully

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There are many categories to Jerry's Toy(s), so let's go with one that is on the burner now:

Coaches: Jerry plays around with coaching staff, probably more than any owner in the NFL. Jerry believes it is a privilege and honor to walk the Dallas Cowboys sideline. It is the Holy Grail. Coaches have incentive base contracts which is alittle odd when it comes to coaches, not players because numerous players have those baked in. Jerry stings coaches on and it is on display right now. Jerry made Big Mike, play out his contract, making him a lame duck for 2024 season, along with many of his coaching staff. Would not give him a new deal after three straight 12-5 seasons, but it now looks like, after denying the Bears to talk with Big Mike, the puppet master is going to re-sign Mike after a losing season. Big Mike has produce the same results as Garrett and strung Garrett along also.

Players: Jerry slow plays not only his coaches, but his players. Instead of signing Dak to a long term deal, which would have save the franchise cash, Jerry stales and waits and waits. Same with Lamb and it cost the team in the end. And it will happen with Micah also.

Fans : Jerry loves fans praising his name. Probably the #1 ( or #2) reason why he owns the Cowboys. The franchise has done nothing in 30 years but the fans ( in Dallas) sure want his autograph and photo with this egomaniac. Jerry sells the fans FOOLS GOLD as I have stated over and over again. And the fans buy it up. Sells the "ALL-IN" term which then Jerry gets to define what that means where every normal person know the term. Jerry gets to spin it his way in every which way. Jerry use to sell the Superbowl Hype in his early years but since the turn of the Century, Jerry sells to the starving fans: Winning Seasons is good enough for you. Jerry NEVER talks questions from fans and why should he, the fans adore him. Until the Dallas fans, do what the Eagles fans did to Jerry @ Philadelphia, why should Jerry rearrange the deck chairs. And Jerry loves anti-Cowboys fans as much as Cowboy fans. Those that say they hate the Cowboys still watch the game when they are on because if they didn't then the Cowboys would not be the #1 Sports franchise according to Forbes Business. And this team has done nothing in 30 years. This could not happen if only Dallas fans watched. In turn, Jerry gets his "toy" on the maximum number of primetime games each season. Decent or bad, the networks want Dallas on.

Media: Here is where the "word salad master" shines. Jerry carefully worded answers and end up talking in circles is funny. The media is too damn scared to really drill Jerry because they want access to him so they play the game and kiss the ring. For Example: 105.3 FM asked Jerry a semi tough question and Jerry attacked him and the station. Immediately the softball questions return because the station needs Jerry to sell commercials and creates revenue so do not upset that apple cart. Reporters after the game surround Jerry to allow Jerry more word salad spins. Sure the media only acts tough when it really doesn't matter but in Jerry's presents, it is walk lightly and blow sunshine.

Family: Recent Jerry made a statement that he did not buy the Cowboys for his family or as an investment. He bought the Cowboys to be involved ( translation: his toy). He will not step aside as GM and that really would matter because if someone did take the GM position, would be by title ONLY as Will McClay is seeing. Stephen Jones gets to play with the numbers but it is Jerry making the call.
 
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