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Self-lacing Nike Mags had been sought by sneaker and movie fans for years
[youtube]PZ6SkdkXjAQ[/youtube]
Nike is going back to the future.
The sneaker maker on Thursday said it has created a limited-edition shoe based on a glowing pair that appeared in the popular 1989 movie "Back to the Future II." The 2011 Nike Mag is designed to be an exact replica of the fictional sneaker, including a glowing Nike name on the strap. But unlike the movie version, these shoes won't lace themselves.
Nike will release 1,500 pairs of the 2011 Nike Mag sneaker for auction on eBay and donate all proceeds to the Michael J. Fox Foundation for Parkinson's disease research. Fox famously played Marty McFly in the "Back to the Future" time-travel trilogy, where he wore the shoes during a visit to the year 2015.
"It hasn't gone unnoted by us that there is something special about that shoe and, of course, the movie," said famed Nike shoe designer Tinker Hatfield, who helped design the original shoe and worked on the latest version.
Limited-edition shoes can draw as much, if not more mania, as a new movie or comic book release. Fans obsessively track the latest news and are willing to camp out all night or spending hundreds or more for a single pair online.
Nike's collector sneaker has been long awaited by shoe collectors and movie fans, who have been urging the company to make them ever since the movie was released. There were roughly eight or ten pairs used in the movie, some of which are in Nike's possession and a few that collectors somehow got their hands on.
Owning them, or even seeing a pair of them, has become a singular pursuit for some fans. There was even an online campaign a few years ago called "McFly 2015, Make it Happen" that gathered thousands of signatures to convince Nike to bring the McFly shoe back.
more of the story here...
[youtube]PZ6SkdkXjAQ[/youtube]
Nike is going back to the future.
The sneaker maker on Thursday said it has created a limited-edition shoe based on a glowing pair that appeared in the popular 1989 movie "Back to the Future II." The 2011 Nike Mag is designed to be an exact replica of the fictional sneaker, including a glowing Nike name on the strap. But unlike the movie version, these shoes won't lace themselves.
Nike will release 1,500 pairs of the 2011 Nike Mag sneaker for auction on eBay and donate all proceeds to the Michael J. Fox Foundation for Parkinson's disease research. Fox famously played Marty McFly in the "Back to the Future" time-travel trilogy, where he wore the shoes during a visit to the year 2015.
"It hasn't gone unnoted by us that there is something special about that shoe and, of course, the movie," said famed Nike shoe designer Tinker Hatfield, who helped design the original shoe and worked on the latest version.
Limited-edition shoes can draw as much, if not more mania, as a new movie or comic book release. Fans obsessively track the latest news and are willing to camp out all night or spending hundreds or more for a single pair online.
Nike's collector sneaker has been long awaited by shoe collectors and movie fans, who have been urging the company to make them ever since the movie was released. There were roughly eight or ten pairs used in the movie, some of which are in Nike's possession and a few that collectors somehow got their hands on.
Owning them, or even seeing a pair of them, has become a singular pursuit for some fans. There was even an online campaign a few years ago called "McFly 2015, Make it Happen" that gathered thousands of signatures to convince Nike to bring the McFly shoe back.
more of the story here...
