You keep saying this but there was no risk to endorsements if he no-showed. Are there examples of players who lost endorsements after holding out?
Marcus, a QB has never held out. New HC with a new offense and he no shows on a 31.4M deal with so many out of work? Do you think the angry fans wouldn't be letting his sponsors know guilty by association? He got those endorsements being the DC QB.
I agree, it is an assumption on my part but I would bet the farm that he wouldn't have retained one sponsor and you can bet their ad people have been talking to Todd France about Prescott's intentions. I don't think he or Prescott ever intended on letting it get that far to find out. Before this economy, it might have been a little different but people are in a bad mood about jobs.
What was he gonna do? "Hey, don't buy Progresso soups, hold out for Campbell's Chunky soup". "Here's how I hold out my Pepsi can to get every last drop". "Be courteous and hold out the door for ladies at 7-11". "Sleep Number Beds, I wouldn't take 8 or 9, I held out for 10".