PFT: NFL reportedly seeking to double broadcast right fees

[MoistMayonnaise]

Networks can't afford that but there are pretenders that will pay and then bail out after losing their azz.

So for a couple years games will be on Netflix, Amazon, YouTube, etc while the NFL cashes in. Ratings will tank and the big networks will then get the contracts back. I don't really see the NFL lasting another twenty years.

 

[dsturgeon]

Networks can't afford that but there are pretenders that will pay and then bail out after losing their azz.

So for a couple years games will be on Netflix, Amazon, YouTube, etc while the NFL cashes in. Ratings will tank and the big networks will then get the contracts back. I don't really see the NFL lasting another twenty years.

Network tv won't last another twenty years. It will change hands to companies like netflix amazon youtube. People wont have cable tv and such, it will be streaming 5g 6g to a phone or tablet that you can project to a screen or something. Or put on glasses that show whatever you want to watch.

The NFL might not last, but there will be some tron like competition sport that will replace it, haha

 

[coult44]

There is nothing easier in this world, and I very much so mean this, to do then make money when you already have money. Making the initial money is the hard part. Keeping it is very easy.

The owners job though is to sit in a booth. Unless you are Jerry Jones, who seems to enjoy being a GM, you have actual football people to do the football work. When you let them go, or they retire, you either promote from within or hire a firm to find a replacement.

Welcome to the real world which shatters the illusion of "you have more money because you worked harder". Being an owner of an NFL team is easy. The only downside is that, due to the fact that its a flashier gig, the return on your investment is actually rather low. However, it is a very safe investment so you know you are not going to lose money no matter what you do.

i bet you’re between 14-22 years old. I bet you couldn’t successfully run an etsy shop making 20k a year, or a subway making 150k a year. Do you know how many businesses go under every single day? Now, do you know how many billionaires there are? Here let me help you, right around 3 thousand. Out of 8 million people, there are only 32 men who own an NFL team. If you believe it’s as easy as you say, you should buy some Geico or start a paper route and see if you can make it work.

 

[gimmesix]

Disney better fall in line, if they push back too hard, Amazon, Facebook or maybe Fubo would opt for MNF rights.

I would think the three other networks would push hard for it. Frankly, I'd be glad for it to be off ESPN, because I'm on antenna and don't get ESPN.

 

[buybuydandavis]

As the product gets worse and worse every year on the field, the NFL wants to charge more to watch it.

That sounds like a flawed business plan to me ..

They've been losing viewers and couldn't get people to watch Mahomes vs. Brady. The NFL has problems. If I'm a network, I'm not buying into it.

 

[gimmesix]

I think the networks would be fools to pay this extortion scam!

This is why they do it:

Despite the declines, however, the NFL remains far and away the No. 1 programming franchise on ad-supported TV. The late Sunday afternoon games shared by CBS and Fox drew 21.59 million weekly viewers this season, almost 5 million more than the top primetime show of the fall: NBC's Sunday Night Football at just under 16.8 million, which is on pace to be the top primetime series for the 10th consecutive season.

The two early Sunday windows averaged 13.03 million and 15.35 million viewers. ESPN's Monday Night Football drew 11.75 million viewers per game, and the Thursday night package shared by Fox and NFL Network drew 11.89 million. No other primetime show has averaged that many same-day viewers this season.

 

[rags747]

Disney is already paying about $800m more than the other networks, why would the agree to a 100% increase?

 

[HungryLion]

This is why they do it:

I think this is right.

Network TV in general is hurting.

streaming, etc is the future.

so the decline in traditional ratings is tied to that.

NFL’s long term future is in streaming, it’s in gambling, it’s in interactive gaming like fantasy football the the ads and stuff sold off that.

it’s not traditional network TV

 

[DandyDon52]

There is nothing easier in this world, and I very much so mean this, to do then make money when you already have money. Making the initial money is the hard part. Keeping it is very easy.

I agree, once you have a billion, like most of these owners
making money is very easy, and losses can be written off.
The NFL is now set up so owners cannot lose money, they can only make money, most of it off their home games, which is mostly all profit.
Even in 20 they had no one in stands, they just take a estimated amount of cap money for their est profits of home games.
They cant lose, even losing teams.

 

[DandyDon52]

What you think will do to players' salaries that some say are already out of control.

https://profootballtalk.nbcsports.com/2021/02/20/nfl-reportedly-seeking-to-double-broadcast-rights-f
NFL reportedly seeking to double broadcast rights fees
Posted by Mike Florio on February 20, 2021, 7:02 PM EST

This could be just negotiating, ask for double, to settle for less.
For the networks to afford this they would have to double what they charge for ads to sponsors and advertisers.
So would those advertising on TV be willing to pay twice as much during NFL games?

The nfl has them over a barrel, since nfl games get the highest ratings out of all TV programs. Even if nfl ratings have fallen, they are still way
higher than the other tv programs.

 

[Adreme]

This could be just negotiating, ask for double, to settle for less.
For the networks to afford this they would have to double what they charge for ads to sponsors and advertisers.
So would those advertising on TV be willing to pay twice as much during NFL games?

The nfl has them over a barrel, since nfl games get the highest ratings out of all TV programs. Even if nfl ratings have fallen, they are still way
higher than the other tv programs.

I could see them settling at 60-75% for 10 years and then networks doing an initial 25% bump with 10% jumps coming every year in order so that by the end they come out ahead but the advertisers themselves do not get sicker shock.

 

[JoeKing]

I'm already close to dumping the NFL. The NFL needs to be careful about how it treats its fans. I bet I'm not the only one that feels the way I do.

 

[FuzzyLumpkins]

i bet you’re between 14-22 years old. I bet you couldn’t successfully run an etsy shop making 20k a year, or a subway making 150k a year. Do you know how many businesses go under every single day? Now, do you know how many billionaires there are? Here let me help you, right around 3 thousand. Out of 8 million people, there are only 32 men who own an NFL team. If you believe it’s as easy as you say, you should buy some Geico or start a paper route and see if you can make it work.

Huh?

Sure plenty of businesses go under. If you have money you can buy an established business or get access to markets that the average american cannot nonetheless.

The cliche is "it takes money to make money." What he is saying is not exactly revolutionary.

At the end of the day the majority of NFL teams are not bought or built by the current owner but instead inherited. Inheriting money requires zero effort.

 

[Vanilla2]

This is proof people have no idea of how hard it is to be a successful businessman. If you think all there is to owning a team is to sit in a booth you need to quit watching football and go into the real world.

I like the taste of leather too

 

[Vanilla2]

Disney is already paying about $800m more than the other networks, why would the agree to a 100% increase?

I don’t know about you but when I’m selling something I like to start negotiations with the least amount of money I’d take.

 

[Bullflop]

I think everyone involved in the NFL and its success need to consider the fact that it's time to consider the fans now.

Enough is enough. Pushing the fans beyond their ability to attend games has already surpassed good business.

Doubling the cost of TV rights could only serve to make the owners push their patrons into dissolving their interest.

 

[Silly]

If they double the fee just imagine how many commercials they will have to broadcast. It is the commercials, slow game play, reviewing every play, and political crusades, as wells as, decades in which certain teams suck that is hurting the ratings.

 

[Sammy]

This is why they do it:

From what I've seen, sports are the only thing on TV that people most people insist on watching live. Everything else they record so they can watch at their leisure and skip the commercials. It seems like that in itself would add a lot of value.

 

[CouchCoach]

As the product gets worse and worse every year on the field, the NFL wants to charge more to watch it.

That sounds like a flawed business plan to me ..

Isn't that the Cowboys model? Booger taught them to make more money and now all of them can make more with less of a product.

 

[CouchCoach]

Disney better fall in line, if they push back too hard, Amazon, Facebook or maybe Fubo would opt for MNF rights.

Disney doesn't really care that much. They have revenue streams that make them not dependent on the NFL, they have 90M Disney+ subscribers.

They also have one hand tied behind their back because they're cable/sat delivered and 18% of the homes are not connected. They cannot garner the audience or the rates the terrestrial TV nets can. They're also aware Fox doesn't want to keep TNF.

Everything has a life, it's time for MNF to finally lay down.