Cowboys in their color rush uniforms Thursday

Why are these call colour rush? There are literally less colours on these uniforms than on the regular ones...
It’s more about it being a rush of one color. These color rush jerseys are mostly just taking one of the teams colors and making it the whole jersey. You’ll likely see an all blue one for Tennessee.
 
The same reason other sports do it because it gives them more items to sell in their shops.

Eventually every game will be a different uniform and you will have to read a pre-game set of instructions just to know which team is yours.

Gotta have the all black. Then you gotta have the all white. Soon, you’ll need the all mauve.
 

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