Twitter: Jerry Jones: If I don't change, I'm not successful

[DallasEast]

~Excerpted from the article~

I spent a lot of time, myself, on how we handled our defense over the last four or five coaches. I spent a lot of time looking at that and how we put those staffs together. Obviously, there’s a lot of plusses with those built up, but there were a lot of things that actually culminated with last year over a period of four or five years. That’s certainly my thinking.

I started doing a self-study on this stuff and taking a hard look at things halfway through the season. I could have envisioned a real turnaround and being right here [at the Super Bowl]. But I started looking back then at some of the issues, and I looked way beyond [Eberflus]. I started looking way back.

I probably put too much emphasis on [coaches’] individual place in line, their place in the profession, and should have been more attentive to what’s coming out of the box today. All that counts is tomorrow, and all you can look at is yesterday and back. Knowing that, I spent a lot of time looking at the past with coaches’ positions. I did less of what I’ve been doing and more of what I haven’t been doing in this process.

That ol’ mirror, that self-evaluation really is appropriate and has to be done. My way of things doesn’t work. If I don’t change, I’m not successful. There’s no other way if you want to be hot and go to the dance.”

In short, his self-study and self-evaluation told him to tweak what he has done before.

He has always done just that.

He can tell someone (an interviewer in this instance): a) his way does not work; b) he will not be successful without implementing change; and c) he cannot embrace any other course of action that will get the team over the hump and back to the Super Bowl.

Narcissism 101.

 

[fivetwos]

Where have I heard this before.

Oh yes. From him.

• 2012: In discussions about his GM role, Jones said he'd "fire himself if he were somebody else" and referenced staring in the mirror for honest self-assessment, noting "you basically have to straighten that guy out in the mirror when you work for yourself."
• 2014: After a disappointing season, he told ESPN's Chris Mortensen he needed to "look at the man in the mirror and really be honest about why we keep coming up short" while evaluating his own role as owner/GM.
• 2018: He explicitly said, "When you work for yourself, there's not but one thing to change—that's what's in that mirror," promising to adjust his approach (a recurring promise in offseasons or after losses).
• 2020: In a candid radio interview amid defensive struggles, he admitted regrets and tied self-reflection to needing change, with "look in the mirror" language in the context.
• 2024 (multiple times): During a rough stretch (e.g., bye week after blowout losses), Jones and players echoed "look in the mirror" for self-honesty and improvement. He reinforced that everyone—including himself—had to evaluate and do better. In one heated radio spot, he got defensive but circled back to accountability themes.
• Other clustered uses: Similar rhetoric appears in 2013, 2016–2017 (after losing streaks), and 2025 contexts, where he discusses constant evaluation, changing from within (e.g., telling coaches/scouts "if you're going to be different, you've got to change from within"), or accepting that success requires relooking at what you're doing.

Well, he isn’t lying.

The problem is when he looks in the mirror he sees nothing but greatness and success.

Id wager anything that quitting was never once considered. If anything he thinks more of himself is the answer.

 

[The Quest for Six]

The only thing Jerry needs changing.......DEPENDS

 

[DallasEast]

Where have I heard this before.

Oh yes. From him.

• 2012: In discussions about his GM role, Jones said he'd "fire himself if he were somebody else" and referenced staring in the mirror for honest self-assessment, noting "you basically have to straighten that guy out in the mirror when you work for yourself."
• 2014: After a disappointing season, he told ESPN's Chris Mortensen he needed to "look at the man in the mirror and really be honest about why we keep coming up short" while evaluating his own role as owner/GM.
• 2018: He explicitly said, "When you work for yourself, there's not but one thing to change—that's what's in that mirror," promising to adjust his approach (a recurring promise in offseasons or after losses).
• 2020: In a candid radio interview amid defensive struggles, he admitted regrets and tied self-reflection to needing change, with "look in the mirror" language in the context.
• 2024 (multiple times): During a rough stretch (e.g., bye week after blowout losses), Jones and players echoed "look in the mirror" for self-honesty and improvement. He reinforced that everyone—including himself—had to evaluate and do better. In one heated radio spot, he got defensive but circled back to accountability themes.
• Other clustered uses: Similar rhetoric appears in 2013, 2016–2017 (after losing streaks), and 2025 contexts, where he discusses constant evaluation, changing from within (e.g., telling coaches/scouts "if you're going to be different, you've got to change from within"), or accepting that success requires relooking at what you're doing.

Very good post. This is an example of why I created my video on his intractable inflexibility about managing the team.

I should re-post it. The more things change, the more they stay like Jerry Jones, lol.

 

[Stash]

want to. Absolutely fair to be skeptical but this hiring and the process they went about is different from the past....let's see if it continues into FA

This is exactly how I feel.

While I can understand both frustration and skepticism based on the past, it’s undeniably a change in the way Jerry has operated.

Anyone who doesn’t see that clearly doesn’t want to.

 

[Stash]

While I'm not going to praise Jerry for doing the bare minimum in letting a HC pick his own staff, it is at least nice to hear that Schottenheimer may actually be rubbing off on him. Let’s see how much the wallet opens in March....that's what could be the real needle mover for this team.

I’m more concerned about keeping what they have than I am about adding in free agency.

Ideally I’d like to do both, but I’d rather keep Pickens, Williams, Aubrey, and Clowney than lose them to sign outside free agents.

 

[zrinkill]

Anyone believing anything Jerry says at this point is just being willfully ignorantly naive.

 

[Risen Star]

The used car salesman talking about the 31st coat of new paint on his jalopy.

 

[Blackrain]

Swell well we're all just waiting and anxious anticipation of how Jerry's going to change.

Has he finally accepted that it's not a coincidence after 30 years that were unsuccessful with him as the general manager I think he realized it ages ago .

But the fact that we were the most successful of any sports franchise in the whole world with him as the general manager far outweighed the possibility of acquiring another little silver trophy with the Packers coach's name on it.

 

[john van brocklin]

https://www.star-telegram.com/sports/nfl/dallas-cowboys/article314596293.html


One of the things that have been done differently in the last year in the franchise’s doors in Frisco is how the team handled the hire of Parker. They interviewed nine candidates — by far and away the most in franchise history for a coordinator opening. They were put through a carwash-like process that sent them to individual big wigs in the Cowboys’ front office: head coach Brian Schottenheimer, vice president of player personnel Will McClay, other coaches, Jones himself. Jerry Jones made it clear that he spoke to every single candidate, but he also emphasized just how much he entrusted Schottenheimer during the interview process. “I saw it last year when he was more involved with the offensive coaches last year that we hired,” Jones said. “And I saw the energy and cohesiveness.” In evaluating that on the opposite side of the coin of what happened with the process of hiring defensive coordinator Matt Eberflus and his staff, there was a clear difference last year. Eberflus was chosen by the front office without much of a search, and his staff was brought in almost immediately — mostly from his last spot in Chicago.

This was a very good read. Jerry talked about Christian Parker signing and Schottys influence on the culture. Check our rest of the story down below and discuss

Read more at: https://www.star-telegram.com/sports/nfl/dallas-cowboys/article314596293.html#storylink=cpy

Well less Jerry involvement is a good thing.
Less is more, lol

 

[Blackrain]

While I'm not going to praise Jerry for doing the bare minimum in letting a HC pick his own staff, it is at least nice to hear that Schottenheimer may actually be rubbing off on him. Lets see how much the wallet opens in March....that's what could be the real needle mover for this team.

Now you're talking.

Opening the wallet is where the rubber meets the road this is where Jerry by being owner and general manager saves money and creates generational wealth which is what seems to be most important to him.

I mean if you're purely a businessman like Jerry and not a fan just the hiring of Brian schottenheimer saved you 15 million compared to what the Giants paid for harbaugh and that extra 15 million doesn't guarantee you a Super bowl.

That said ask anybody on this forum what they would rather have a trophy with the Green Bay Packers coach's name on it hell it doesn't even have Tom Landry's name on it we're 15 million dollars it's a no-brainer just the savings on that one specific incident in itself tells you where Jerry's heads at.
We are fans and we don't care about Jerry's wealth or his family's wealth we want Super bowls.
Jerry's agenda is obviously different not saying that it can't change at some point because when you're worth $15 billion how much is enough.

 

[maryquality]

I’m more concerned about keeping what they have than I am about adding in free agency.

Ideally I’d like to do both, but I’d rather keep Pickens, Williams, Aubrey, and Clowney than lose them to sign outside free agents.

Agree!! I hope they do too.

 

[NoLuv4Jerry]

Where have I heard this before.

Oh yes. From him.

• 2012: In discussions about his GM role, Jones said he'd "fire himself if he were somebody else" and referenced staring in the mirror for honest self-assessment, noting "you basically have to straighten that guy out in the mirror when you work for yourself."
• 2014: After a disappointing season, he told ESPN's Chris Mortensen he needed to "look at the man in the mirror and really be honest about why we keep coming up short" while evaluating his own role as owner/GM.
• 2018: He explicitly said, "When you work for yourself, there's not but one thing to change—that's what's in that mirror," promising to adjust his approach (a recurring promise in offseasons or after losses).
• 2020: In a candid radio interview amid defensive struggles, he admitted regrets and tied self-reflection to needing change, with "look in the mirror" language in the context.
• 2024 (multiple times): During a rough stretch (e.g., bye week after blowout losses), Jones and players echoed "look in the mirror" for self-honesty and improvement. He reinforced that everyone—including himself—had to evaluate and do better. In one heated radio spot, he got defensive but circled back to accountability themes.
• Other clustered uses: Similar rhetoric appears in 2013, 2016–2017 (after losing streaks), and 2025 contexts, where he discusses constant evaluation, changing from within (e.g., telling coaches/scouts "if you're going to be different, you've got to change from within"), or accepting that success requires relooking at what you're doing.

Jerry is who he is!! The couple of things that never change is Jerry selling "hope"....and Jerry having the NFL team that makes the most money!!

And people wonder why the players try to get as much as they can?

 

[Blackrain]

~Excerpted from the article~



In short, his self-study and self-evaluation told him to tweak what he has done before.

He has always done just that.

He can tell someone (an interviewer in this instance): a) his way does not work; b) he will not be successful without implementing change; and c) he cannot embrace any other course of action that will get the team over the hump and back to the Super Bowl.

Narcissism 101.

Kind of like what he had done with a lot of players paid them for what they had done in the past not what they were potentially going to do in the future.

You looked at coaches the same way and pick them because of their history not factoring in the burnout and being past their prime having made their money and not being motivated anymore.

Now he sees that young guys with fire in their belly and a desire to make their spot and legacy in the NFL might be the way to go.

Guys with new ideas on The cutting edge of the game that aren't stubborn and stuck to old ways that have become antiquated.

Now I think he's going to try to get guys that are ascending to their peak potential rather than falling down the other side of the mountain.

 

[SteveTheCowboy]

Elizabeth, I am coming to join you.

LOL...I had to look that up...forgot about the line.

 

[kskboys]

https://www.star-telegram.com/sports/nfl/dallas-cowboys/article314596293.html


One of the things that have been done differently in the last year in the franchise’s doors in Frisco is how the team handled the hire of Parker. They interviewed nine candidates — by far and away the most in franchise history for a coordinator opening. They were put through a carwash-like process that sent them to individual big wigs in the Cowboys’ front office: head coach Brian Schottenheimer, vice president of player personnel Will McClay, other coaches, Jones himself. Jerry Jones made it clear that he spoke to every single candidate, but he also emphasized just how much he entrusted Schottenheimer during the interview process. “I saw it last year when he was more involved with the offensive coaches last year that we hired,” Jones said. “And I saw the energy and cohesiveness.” In evaluating that on the opposite side of the coin of what happened with the process of hiring defensive coordinator Matt Eberflus and his staff, there was a clear difference last year. Eberflus was chosen by the front office without much of a search, and his staff was brought in almost immediately — mostly from his last spot in Chicago.

This was a very good read. Jerry talked about Christian Parker signing and Schottys influence on the culture. Check our rest of the story down below and discuss

Read more at: https://www.star-telegram.com/sports/nfl/dallas-cowboys/article314596293.html#storylink=cpy

Well no tish, Jerry. Now think about that when you're being the pathetic GM.

 

[kskboys]

He didnt realize crap. He is selling his brand.

Its his annual paint everything rosy approach: All is going well and pointng up. I looked in the mirror and have everything under control. So you fans "dont you worry".

Its varies slightly from year to year but its always the same procedure. Sometimes its more aggressive (All-In) sometimes like today its more of an devote approach. But the intention stays the same. And also that what he says is not what he does or thinks.

I just wonder people still read this crap.

If it wasn't posted on this site I wouldn't know anything he says. I refuse to listen to that baboon.

Let's tell a joke!

There are 3 rings of marriage. The engagment ring, the wedding ring, and the suffering!!!

 

[Plankton]

While I'm not a fan of columnists making articles about themselves, there was some good stuff in here. Forget the nonsense about "changing his ways" (only time will bear this out). How about this in regards to Parsons:

However, the same could have been said for Micah Parsons at this point last year. Both sides were in agreement about a future in Dallas for the All-Pro pass rusher, and it would just take some sitting down and hammering out. That obviously ended badly. Could that influence what is ahead for Pickens? ​

​

“There’s nothing fragile about [Pickens] or his makeup,” Jones said. ​

​

“That goes back to his love for football,” a team official sitting at the table said. “I agree,” Jones said. “It goes back to his commitment to how he loves football, his enjoyment being around his teammates and how he enjoys being coached.”​

​

Shots fired at Parsons. While it's a little catty, I can't say that I disagree in regards to Parsons.

But, for those in the camp of thinking that Jones has changed, see this line. It sums up the last 30 years.

Sources behind the scenes have said that while Pickens has been a great teammate and player, he still has had some issues with tardiness to meetings. I had to ask if that would influence anything that’s ahead in a negotiation. ​

​

“I’ve missed a few myself,” Jones said with a laugh. “Something came up.”​

Players do what is tolerated by the team. It explains everything.

 

[jazzcat22]

Didn't even read the story, we'll see in the off season how true this is or not

How will you know if you did not read it.
You going to take the 2,347 different opinions from posts?

 

[jazzcat22]

Anyone believing anything Jerry says at this point is just being willfully ignorantly naive.

Extremely Cautiously Optimistic. Is the positive spin on this.