plasticman
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It has been verbalized.
It must now be demonstrated.
It must now be demonstrated.
It’s also being demonstrated. Check the OP.It has been verbalized.
It must now be demonstrated.
(Psst...It's the beginning of preseason)It’s also being demonstrated. Check the OP.
Its a good point but having Mahomes to decide games is a key difference from the often anemic Jets offensesI don't mean to be the buzzkill here, but he did just come from a 3-14 New York Jets franchise that hasn't won more than 7 games in over a decade.
Just keeping it real. If we had, say, traded for Chris Jones and he was saying the same thing, then I would be impressed!
No ones asking you to watch it. To each their own.(Psst...It's the beginning of preseason)
And 1 year as an announcer.Witten played for 20 yrs, that's why all the yards...
They made him wear the hair piece.And 1 year as an announcer.
What a disaster.
His knees have to be shot.Witten played for 20 yrs, that's why all the yards...
He was elite.Dez still has double the TDs. That's why the fans loved him.
He could be great.CD will be 3rd all time by November
Yes and Dez didn't laugh when he dropped a pass. He wanted a ring in the worse way........Dez still has double the TDs. That's why the fans loved him.
no one is asking you to be here at allNo ones asking you to watch it. To each their own.
Hey Einstein, you can get AI to say whatever you want.Because Rockport loves himself some AI, here ya go:
While there is no official, tracked metric for the exact number of times the phrase has been uttered, "changing the culture" has been an almost annual, recurring theme for the Dallas Cowboys during the preseason over the last 30 years, typically repeated every time a new head coach or coordinator is hired, or following a disappointing playoff exit.
Because the Cowboys haven't reached an NFC Championship Game or a Super Bowl since the 1995 season, the franchise has cycled through numerous structural adjustments, each prompting a fresh wave of training camp press conferences dedicated to changing the locker room dynamic.
Major Historical Milestones of the Preseason "Culture Change"Every distinct era over the past three decades has featured a prominent spokesperson declaring a new cultural foundation:
The Brian Schottenheimer Era (2025–2026): Following the departure of Mike McCarthy, head coach Brian Schottenheimer took over and explicitly proclaimed a preseason goal of building ["the best culture in sports". Throughout recent training camps, players like Dak Prescott and executives have heavily praised this "different vibe" centered around player accountability.
The Mike McCarthy Era (2020–2024): Upon his arrival, McCarthy spoke extensively about restructuring the team's programmatic culture, emphasizing analytics and a fresh schedule layout to move past the previous decade.
The Jason Garrett Era (2010–2019): Garrett’s entire decade-long platform was built on creating the right "R_K_G" (Right Kind of Guy) culture. Every preseason featured heavy emphasis on "the process," character, and turning over the locker room to change how the team handled adversity.
The Wade Phillips Era (2007–2009): Phillips was brought in specifically to implement a more relaxed, "player-friendly" culture to counteract the rigid atmosphere left behind by Bill Parcells.
The Bill Parcells Era (2003–2006): Parcells spent his first few training camps in Oxnard executing a complete, aggressive overhaul of the team's culture, aiming to eliminate the complacency that had settled into the franchise during the early 2000s.
The Chan Gailey & Dave Campo Eras (1998–2002): Following the star-studded dynastic run of the 90s, these coaches frequently talked in the preseason about establishing a culture of discipline and refocusing a roster that had drifted into off-field distractions.
The Source of the Narrative
Ultimately, because team owner Jerry Jones remains highly accessible to the media with daily press availability throughout every training camp cycle, the narrative is refreshed every August. Whether it is an executive like Stephen Jones noting that ["changing it up is a good thing" or a newly appointed coordinator implementing a defensive makeover, "changing the culture" serves as the standard offseason optimism for the franchise.

(Psst...It's the beginning of preseason)
We are talking about the culture not tonight’s game. Please keep up.No ones asking you to watch it. To each their own.
I asked it how many times in the past 30 years culture change was brought up during the preseason for the Cowboys. I am a master of manipulation.Hey Einstein, you can get AI to say whatever you want.![]()
No ones asking you to watch.We are talking about the culture not tonight’s game. Please keep up.
