For those who don’t know, Cris Collinsworth is the CEO and majority owner of PFF.
When he bought the company he was just Emperor Palpatine.
Earlier this year he went full-blown Darth Sidious.
In the dead of night, he sold PFFs data architecture, along with its data engineers, to a billion dollar jock-bro software company and cashed out while getting shares.
He retained ownership of the PFF brand and reorganized it into a hollowed out zombie shell that relies on AI to generate betting and fantasy advice.
For the PFF customers left behind, their annual, non-refundable subscription gets them all of that glorious AI material but none of the public content creation or expert analysis because he fired all of the humans doing those jobs.
The remaining employees maintain the PFF website and billing systems while keeping the ai bots fed and watered.