He's been working with the NXT guys for a while.
Adam Rose (real name Ray Leppan), was under the Leo Kruger gimmick which wasn't taking and the WWE was all set to fire him. Leppan has a young child with a rare disease that threatens his life and has surpassed all of the doctors life expectancy.
They told Leppan that he needed to come up with 10 gimmicks on his own and choose 1.
Leppan asked Dusty for advice.
Dusty told him 'what gimmick is the most opposite of what you do now (as Leo Kruger)?'
Leppan pointed to the Adam Rose gimmick.
Dusty said 'choose that one because it will show the writers that you have range.'
Leppan did just that and Dusty was right. Leppan then became Adam Rose and got a contract for the main roster.
YR