Sturm: The Cowboys’ biggest enemy in 2019

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Bob Sturm wrote a great article for The Athletic, https://***BLOCKED***/1137468/2019/...in-facing-2019-could-easily-be-in-the-mirror/ discussing how contract distractions as handled by the FO might be the team's biggest hurdle this season. Here are some highlights:

"These three deals could very well exceed $200 million in guaranteed money and $70 million in annual cap room for a franchise that is only allotted about $188 million for this year’s 53-man roster. Add to that the contract just presented to DeMarcus Lawrence, the pass rush king of Dallas, and you see four players consuming nearly 50 percent of the salary cap. The other 49 players must split the other half of the money, which currently largely goes to the offensive line of Tyron Smith, Travis Frederick, Zack Martin, and La’el Collins, who consume nearly half of the remaining $90 million on their own each season. If eight players seem to be somewhere in the 70-75 percent range of the entire cap, that leaves 43 other men to divide up the rest of a rapidly shrinking pie."

"The Cowboys should have one of the best rosters in football in 2019. Trouble is, because so many of those contracts are expiring, everyone might be more focused on 2020-2025."

"My frustrations lie mostly with management, to be honest. They are responsible for making sure they keep the business and the team separated, and despite being aware of all of these looming situations arriving at roughly the same time, they were unable to accomplish hardly any business in the last 18 months. The one exception was the Lawrence deal, which they finally got done under the deadline of D-Law needing shoulder surgery and refusing to go under the knife until the deal was done."

"The Cowboys had from January 12th until July 27th to do business and not have it leak onto the football field and it does not appear they got anything done. Other teams completed major contracts and kept them from dominating discussion in their training camps. Carson Wentz and Russell Wilson were able to get their deals. The Cowboys are in largely the same spot with all of these contracts that they were when the Rams game ended in January. This is no surprise, because we saw it with Dez Bryant and Lawrence and seemingly every deal this team has written in the last decade."

"They tell us they won’t set the market, as if that is some point of pride. Instead, the market sets them. The Cowboys could do much better in conducting their business (not that they asked me) so this doesn’t turn into 53 players with 53 personal agendas this season."


What do you think?

To expedite responses, feel free to select from the options below.
  1. Every NFL team faces the same issues the Jones boys are dealing with regarding contracts and distractions so there's nothing unique about the Dallas situation
  2. The Jones boys are simply being frugal and doing what's best for the team
  3. Bob Sturm is a Packers fan so I disregard everything he ever says or writes, regardless if it's true or based in reality
  4. I oppose all posts that call into question anything our front office does. Go Cowboys!
 
It’s clear the front office has a track record of handing some of the business that affects the on field product poorly.

Sturm is right. This should’ve been handled before now.

They finally have the roster they want and they are having issues handling it.
 
Between 1 and 2.

They want to keep a lot of players so they don't want to simply pay everyone top 3 pay. Then again, we don't know much about the deals they did handout(top 5 deals), which could of been low in signing bonuses and/or guaranteed money.

Every team goes through this at some point. Maybe it's a fact we are Cowboy fans or that Jerry and Stephen like to talk to anyone who will listen, it just seems when it comes to anything about new contracts there's just so much content on it. From articles to talking heads.

Swear I didn't read a peep about Wentz and a new deal till it actually happened. Maybe his 5th year option made some think they would wait.


PS can we post TheAthletic snippets here? Paid site and all.
 
Sturm is excellent but I don't think he is correct here and rather tells on himself in the why.
Dallas has one of if not THE best roster in 2019. That's management that made that happen.
IF DAL simply hands guys contract they will sign they WILL account for 75% of the cap with a large handful of guys.

DLaw had leverage in that shoulder surgery that other guys do not.
But Frederick/Martin/DLaw all got done and you can excpect these deals will too.

Dez is a great example. DAL fought hard as could be on that deal but he was simply a top 3 WR and Romo's fave target at the time and they had to resign him.
He was injured and never the same.
These massive deals are like new car deals. They are almost always underwater as soon as you sign.

So DAL is doing the right thing being patient unless players/agents want to meet them at a value number.
Every day they glean more data and put off being locked into massive GTD money.
The team could go win a SB this year with all these hungry guys.
And then they'd pay them a gazillion dollars but that Lombardi would be in place.
Most businesses do this. They kick contracts down the road as far as possible. 3-6 month extensions and other nonsense to buy time.
It is generally not great business to be locked into big dollars.
 
It’s clear the front office has a track record of handing some of the business that affects the on field product poorly.

Sturm is right. This should’ve been handled before now.

They finally have the roster they want and they are having issues handling it.

They have offered all 3 guys top 5 contracts at least a year before their contracts are up. Those are great deals. The problem is Jerry opening his mouth EVERY time about how great the players are and that "they are going to get paid"!!! He is an idiot when it comes to that. Keep your mouth shut.
 
It’s clear the front office has a track record of handing some of the business that affects the on field product poorly.

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Bob Sturm wrote a great article for The Athletic, https://***BLOCKED***/1137468/2019/...in-facing-2019-could-easily-be-in-the-mirror/ discussing how contract distractions as handled by the FO might be the team's biggest hurdle this season. Here are some highlights:

"These three deals could very well exceed $200 million in guaranteed money and $70 million in annual cap room for a franchise that is only allotted about $188 million for this year’s 53-man roster. Add to that the contract just presented to DeMarcus Lawrence, the pass rush king of Dallas, and you see four players consuming nearly 50 percent of the salary cap. The other 49 players must split the other half of the money, which currently largely goes to the offensive line of Tyron Smith, Travis Frederick, Zack Martin, and La’el Collins, who consume nearly half of the remaining $90 million on their own each season. If eight players seem to be somewhere in the 70-75 percent range of the entire cap, that leaves 43 other men to divide up the rest of a rapidly shrinking pie."

"The Cowboys should have one of the best rosters in football in 2019. Trouble is, because so many of those contracts are expiring, everyone might be more focused on 2020-2025."

"My frustrations lie mostly with management, to be honest. They are responsible for making sure they keep the business and the team separated, and despite being aware of all of these looming situations arriving at roughly the same time, they were unable to accomplish hardly any business in the last 18 months. The one exception was the Lawrence deal, which they finally got done under the deadline of D-Law needing shoulder surgery and refusing to go under the knife until the deal was done."

"The Cowboys had from January 12th until July 27th to do business and not have it leak onto the football field and it does not appear they got anything done. Other teams completed major contracts and kept them from dominating discussion in their training camps. Carson Wentz and Russell Wilson were able to get their deals. The Cowboys are in largely the same spot with all of these contracts that they were when the Rams game ended in January. This is no surprise, because we saw it with Dez Bryant and Lawrence and seemingly every deal this team has written in the last decade."

"They tell us they won’t set the market, as if that is some point of pride. Instead, the market sets them. The Cowboys could do much better in conducting their business (not that they asked me) so this doesn’t turn into 53 players with 53 personal agendas this season."


What do you think?

To expedite responses, feel free to select from the options below.
  1. Every NFL team faces the same issues the Jones boys are dealing with regarding contracts and distractions so there's nothing unique about the Dallas situation
  2. The Jones boys are simply being frugal and doing what's best for the team
  3. Bob Sturm is a Packers fan so I disregard everything he ever says or writes, regardless if it's true or based in reality
  4. I oppose all posts that call into question anything our front office does. Go Cowboys!
Great article. Great post Clinkster. I choose #1.

It amazes me how much the Jones cartel talks when a microphone appears, but there’s a lot less “walk” with the talk. This is by far the most talented roster the Cowboys have had since the 90s and the front office has once again put themselves in the unenviable position of being “reactive” to events rather than “proactive”.

Jerry and Stephen a long time ago knew this was all coming down on these contracts. The only surprise was probably Zeke’s holdout. But the Tank, Dak, and Cooper deals all loomed on the horizon when the 2018 season ended and they have waited and waited. Do they think the market will shrink and they will somehow have to pay less? This has been poorly managed to say the least. Every day that goes by, the team’s leverage most likely shrinks.

We shouldn’t be surprised. Our play GM and his son sidekick qualified for their jobs the moment the check cleared the bank to buy the team. Our realistic hope remains that someday maybe these guys will learn something.
 
Some of these decisions coupled with their instance on not hiring a real winning hc and a winning/experienced off coordinator are several reason why we are almost 25 years since our last div rd playoff win.
 
It’s clear the front office has a track record of handing some of the business that affects the on field product poorly.

Sturm is right. This should’ve been handled before now.
Based on?

People forget that it takes two to tango, so to speak. Zeke is under contract and caught them offguard, Amari doesn't want a contract today, and Dak's ask is way high. There was nothing to get done before now, because the other guys didn't want to play ball. Jerry and Stephen have acted basically as every owner/GM in the league does who doesn't want to ridiculously overpay.
 
Based on?

People forget that it takes two to tango, so to speak. Zeke is under contract and caught them offguard, Amari doesn't want a contract today, and Dak's ask is way high. There was nothing to get done before now, because the other guys didn't want to play ball. Jerry and Stephen have acted basically as every owner/GM in the league does who doesn't want to ridiculously overpay.
Somehow the eagles got a deal done with Wentz before the season. And that contract drove the market up for Dak. I would argue if the Cowboys had approached Dak’s agent late last season on a deal (before the Wentz deal) that would have been below 30 mil a season, Dak’s people would have taken it. The decision to wait usually doesn’t work.
 
One of the best rosters, one of the youngest rosters, and in good cap shape. I don’t see what there is to complain about.

All of the big deals will get done. We’ll backfill via good drafting and comp picks for the few players we let walk. We’re in good shape. The open negotiations dominate the media because we’re the Cowboys and it’s time of year where there’s nothing else to talk about. Sturm is tapping into that here. It’s all noise.
 
Somehow the eagles got a deal done with Wentz before the season. And that contract drove the market up for Dak. I would argue if the Cowboys had approached Dak’s agent late last season on a deal (before the Wentz deal) that would have been below 30 mil a season, Dak’s people would have taken it. The decision to wait usually doesn’t work.
If Dak felt he was one hit away from knee death he'd have signed early too.
Dak and his agent feel every pass he throws makes him money thus no hurry on their end.
 
Somehow the eagles got a deal done with Wentz before the season. And that contract drove the market up for Dak. I would argue if the Cowboys had approached Dak’s agent late last season on a deal (before the Wentz deal) that would have been below 30 mil a season, Dak’s people would have taken it. The decision to wait usually doesn’t work.
This is all just guessing. I don't really see how/why Dak would have jumped at, say, $27m at the end of last year. That doesn't accomplish anything for him.

Wentz has another entire season left on his current deal beyond this year, too. Much easier to sign those players to extensions.
 
Some of these decisions coupled with their instance on not hiring a real winning hc and a winning/experienced off coordinator are several reason why we are almost 25 years since our last div rd playoff win.

How are you defining “winning” here?
 
2 issue's i have, 1. He talks about the cap at 188 as if its going to stay there. Sure, if all 3 signed this year the avg annual will take up as much as he says. 2. Avg annual doesn't = cap hit.
 
This is all just guessing. I don't really see how/why Dak would have jumped at, say, $27m at the end of last year. That doesn't accomplish anything for him.

Wentz has another entire season left on his current deal beyond this year, too. Much easier to sign those players to extensions.
I appreciate your point. I’m just saying IMO the Cowboys FO makes mistakes by allowing the market to grow beneath their feet while they are waiting.
 
Sturm is excellent but I don't think he is correct here and rather tells on himself in the why.
Dallas has one of if not THE best roster in 2019. That's management that made that happen.
IF DAL simply hands guys contract they will sign they WILL account for 75% of the cap with a large handful of guys.

DLaw had leverage in that shoulder surgery that other guys do not.
But Frederick/Martin/DLaw all got done and you can excpect these deals will too.

Dez is a great example. DAL fought hard as could be on that deal but he was simply a top 3 WR and Romo's fave target at the time and they had to resign him.
He was injured and never the same.
These massive deals are like new car deals. They are almost always underwater as soon as you sign.

So DAL is doing the right thing being patient unless players/agents want to meet them at a value number.
Every day they glean more data and put off being locked into massive GTD money.
The team could go win a SB this year with all these hungry guys.
And then they'd pay them a gazillion dollars but that Lombardi would be in place.
Most businesses do this. They kick contracts down the road as far as possible. 3-6 month extensions and other nonsense to buy time.
It is generally not great business to be locked into big dollars.
I agree with you and Sturm has just got it wrong this time.
 

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