Mini-Rant: Why does every highlight video have crappy rap music as the soundtrack?

ConceptCoop

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Rap is an obvious choice as it's aggressive, but still accessible; unlike, say, metal. The problem is that popular music sucks, including and especially rap.
 

Alohawg1

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ConceptCoop said:
Rap is an obvious choice as it's aggressive, but still accessible; unlike, say, metal. The problem is that popular music sucks, including and especially rap.
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Boy, you ain't even lying. Garbage is the primary genre in 2016.
 
DoctorChicken

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ConceptCoop said:
Rap is an obvious choice as it's aggressive, but still accessible; unlike, say, metal. The problem is that popular music sucks, including and especially rap.
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Alohawg1 said:
Boy, you ain't even lying. Garbage is the primary genre in 2016.
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My favorite rapper, Kendrick Lamar, put out one of the most popular albums of 2015, To Pimp a Butterfly, to massive critical acclaim. Wikipedia summarizes the reviews -

To Pimp a Butterfly received widespread acclaim from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 96, based on 44 reviews.[90] Greg Tate of Rolling Stone called the album "a masterpiece of fiery outrage, deep jazz and ruthless self-critique" and described its music as "a lush volcanic riverbed of harmonic cunning and complexity [that] only a lyricist of Lamar's skills, scope, poetics and polemics would dare hop aboard."[88] David Jeffries of AllMusic wrote that "To Pimp a Butterfly is as dark, intense, complicated, and violent as Picasso's Guernica, and should hold the same importance for its genre and the same beauty for its intended audience."[83] Neil McCormick of The Daily Telegraph called the album a "bravura masterpiece," describing it as "dense, intricate [..] a poetic narrative built around a long dark night of the soul."[85] Kyle Anderson of Entertainment Weeklynoted the album's "heated social commentary and shape-shifting song structures" and characterized Lamar as operating in a "boldly visionary idiom [and] expanding the boundaries of the hip-hop empire."[30] Critic Neil Kulkarni called To Pimp a Butterfly "a breath-taking appraisal of the broken promises and bloody pathways in and out of America’s heartland malaise," and described Lamar as "making the most useful rap music of his generation: improvisatory, intelligent, incisive, inspirational."[91]

Dan Weiss of Spin hailed it as the "Great American Hip-Hop Album" and noted "the astounding thicket of music here."[31] Steve Mallon of The Quietus wrote that "To Pimp a Butterfly stands as a fearless and uncompromising manifestation of Lamar's desire to push the culture of rap forwards," praising the "inspired fluidity" of the music"[34]Matthew Phillips of Tiny Mix Tapes stated that "To Pimp a Butterfly provides nothing less than a dialectical account of the relationship between the constantly-emerging revolutionary consciousness of black culture and the bare materialism and institutionalization that threaten to destroy it."[92] Writing for Cuepoint, Robert Christgaucommended the album's conceptual nature and described it as "a strong, brave effective bid to reinstate hip hop as black American's CNN – more as op-ed than front page," concluding that "few musicians of any stylistic persuasion are so thoughtful or so ardent."
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Not only was an extremely popular album, but most people considered an extremely good album, and one that is going to change the hip-hop industry.

My point is that, yes, there is popular sucky music out there. But there is also popular good music. There was popular sucky music in the 90's, 80's, 70's, etc as well.
 
PJTHEDOORS

PJTHEDOORS

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Avery said:
I've watched tons upon tons of highlight videos of prospects because, well, what else am I going to do at work, actually work?

Though I enjoy the videos on Youtube, I'm a bit appalled by the number of videos that have horrible rap music as their soundtrack. Make no mistake, I don't mind rap overall as I was an avid listener to Tupac, A Tribe Called Quest, etc., but the music that plays to this gibberish is your standard auto-tuned garbage from rappers who lack not only talent but substance.

I'm not saying I expect Simon and Garfunkel set to the plays of Jalen Ramsey, but cmon, there's got to be some variety we can interject here.

What say you?
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If I'm gomna listen to people talk with a lame drum beat in the background, it has to be someone who has knowledge in their words, something of substance. Like Gandhi, Jim Morrison (don't hate me), Martin Luther King JR., etc. Words that last after their death and still resonate today.
 
PJTHEDOORS

PJTHEDOORS

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newnationcb said:
Because it's the music of choice for most who have the want to and the technological know how to make football highlight videos. It's also my music of choice and it think it fits best with the emotions revoked in me by football videos. What do you want, classical music?

By the same token though, if they all had hard rock playing then maybe I would have made your thread some day.
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JIMI FREAKIN HENDRIX....

 
iceberg

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Alohawg1 said:
Boy, you ain't even lying. Garbage is the primary genre in 2016.
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where are you looking for music?

spotify? lastfm? itunes?

i call bullcrap to garbage being the primary genre in '16. the issue isn't that musicians suddenly forgot how to write music, put on a show, and flat out rock and roll. the problem is the money machine behind what used to box it up and bring it to us died when music went "free". but to say it's all crap now just means you're not looking hard enough. what is brought to you is muddled down and the "safe representation of todays mindset" - as usual. the POP culture will always have the beyonces, taylor swifts and katy perys but that is far from anything i ever listened to consistently.

if you look you can find good music but there simply is no place for like sounds to "huddle" really as everything is WIDE OPEN SPACES of the internet and a refusal to be defined and run free. great, but this is what happens when you do that. you fall out of the attention span of the average person and suddenly rock is dead.

nah - just misplaced.

the struts
royal bliss
deaf havana
ISSA
ingram hill
royal blood

and i can go on and on with great music i do go out and find. granted its so i can play it on my station and show, but it's out there. promise. just scattered waiting for a business model to bring things back.
 
Kevinicus

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newnationcb said:
Because it's the music of choice for most who have the want to and the technological know how to make football highlight videos. It's also my music of choice and it think it fits best with the emotions revoked in me by football videos. What do you want, classical music?

By the same token though, if they all had hard rock playing then maybe I would have made your thread some day.
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I think classical music fits in much better. I think generally the music with the highlight videos are a very poor match for what the video is. Just look at some of the longer Romo videos for examples of good use of music. The music helps to "tell a story" and isn't just some random noise.
 
Junglist

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Avery said:
I've watched tons upon tons of highlight videos of prospects because, well, what else am I going to do at work, actually work?

Though I enjoy the videos on Youtube, I'm a bit appalled by the number of videos that have horrible rap music as their soundtrack. Make no mistake, I don't mind rap overall as I was an avid listener to Tupac, A Tribe Called Quest, etc., but the music that plays to this gibberish is your standard auto-tuned garbage from rappers who lack not only talent but substance.

I'm not saying I expect Simon and Garfunkel set to the plays of Jalen Ramsey, but c'mon, there's got to be some variety we can interject here.

What say you?
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Tribe? Yes. (RiP Phife). Today's rap music is beyond terrible. I was never a Tupac fan (actually most west coast gangster rap), but they still had lyrics. Talent. Today all you need is a beat, and you can literally TALK over it, and the kids will get hype. Have you ever heard of STITCHES? I can't post it, but the dude literally just YELLS about selling cocaine. No cadence. No rhyming. Just....yelling.
 
SilverStarCowboy

SilverStarCowboy

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big dog cowboy said:
That just made me laugh.
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Then you probably don't realize the music industry is an establishment. There is talent that just don't fit in with societal views but there is hope, the 60s had a window that was wide open for the Hippies and Freaks that are shunned today. Americas got talent but it's not a series made for public opinion.
 

ConceptCoop

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DoctorChicken said:
My favorite rapper, Kendrick Lamar, put out one of the most popular albums of 2015, To Pimp a Butterfly, to massive critical acclaim. Wikipedia summarizes the reviews -



Not only was an extremely popular album, but most people considered an extremely good album, and one that is going to change the hip-hop industry.

My point is that, yes, there is popular sucky music out there. But there is also popular good music. There was popular sucky music in the 90's, 80's, 70's, etc as well.
Click to expand...

I think Kendrick is pretty solid. I think he's a good rapper in a field of bad rappers - rather than a great rapper though, personally. I'm an underground head, FWIW.

There has always been bad popular music and there always will be - you're right. But the rate of bad music has and will continue to coincide with corporate power. Record labels don't care about music (art), they care about money. The more replaceable the artist, the more $ the label gets to keep. The more willing an artist is to sell out and endorse sister-corporations... you get my point.

The "reading level" of music has been dropping, which is an objective measure suggesting it's being dumbed down.
 
mldardy

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Wow talk about a bunch of people in this thread that need to get over it.
 
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