That's been the case for years with many companies, which is why I usually leave most of them.
As a business, your most valuable asset is your existing customer/client base especially if they are a recurring revenue stream for you.
Companies used to care about their existing customers, but now it seems like the only reason they contact you is to try to sell you more stuff rather than show their appreciation for what you are already spending with them every month.
I recently left a cell company I had been with for 15 years and not only did they not act like they cared when I left, they ended up billing me an extra month of service because their billing person did not cancel billing on my account when they closed it out even though my phone number was switched to my new carrier even before I called them to cancel.
Cost of sale analyses continue to show companies the value of retention vs new sales and many continue to ignore it because that means a core shift.
As long as the population continues to increase thereby creating the larger possible pipeline, this will not change for many. But these companies that specialize in business software have gotten wise and formed retention departments, my older son has been in that field for years and was with Dell at one time in that capacity, who's focus is solely on keeping the customers happy so they'll not only renew but buy more or upgrade.
When ATT bought DirecTV, their thinking shifted because I used the be able to use the "C" word, cable, and they'd jump through their own butt to keep me. The last time I tried what had worked for me for five years, I got the same response 50 did, here's where to return the equipment. They could care less and when I got to talk to a person in management, they were even worse. On the technical side, DirecTV is still good but on the business side, they suck.
And therein lies the problem with the FTC allowing these conglomerates to absorb other companies. It's the same problem as when they allowed an owner to own so many radio stations in the same market, not all will get the attention they deserve or need.