Until Jerry is feeling uncomfortable, nothing will change. Owning a 4Billion dollar franchise can make anyone feel very comfortable for a very long time. That's the problem.
Don’t take this personally, when I say “you” I mean every fan including myself. You make a good point but how many of you still tune in to watch the Cowboys lose or have tuned in to watch the Cowboys lose for the past 20 years? That helps the ratings which helps pad Jerry’s pockets.
What about buying merchandise? Attending games? It all helps Jerry.
So as fans we’re stuck with “supporting” our team and therefore supporting JJ or just watching the games that are available locally and not watching all the Cowboys games at all, buying merchandise,etc.
Unfortunately I live in the DFW area so I can watch all the games for free but that’s where my loyalty stops.I used to go to a Cowboys game at least once a year, own a J Witten jersey, live near The Star but will never go unless things drastically change, etc. I haven’t completely cut off the Cowboys but I’m close minus watching their games for better or worse.