It's like the NBA All-Star Game -- they'll start to play hard in the 4th quarter.
Count me among the few that thing that it should still be after the Super Bowl.
It sold out and was a big hit the year they did it in the same city as the Super Bowl, though. Fact of the matter is most people in Hawaii just don't care about sports that much. It's a big time baseball state, having lived there.
Unless you are a guy who is playing on a UDFA contract and all of sudden just went ridiculous on it, you've probably had a signing bonus where you've paid more in taxes.
Victor Cruz may be a guy who hasn't but he's not playing.
I'm sure there are others but Drew Brees and Aaron Rodgers? What's 50K to them?