Flamma
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That's the idea. But it doesn't always work. You can only move the line so much before it becomes counterproductive. And it might not get the desired results anyway. From what I heard, Vegas stood to lose a lot of money had the Bills covered in SB 28.this.. collect juice and be close to 90% absorbtion from the losing pool to pay the win pool. There is a reason the moneyn line moves like a counterbalance...
Go back to Thanksgiving day of 2015. The 3-7 Cowboys were playing the 10-0 Panthers. The line opened at Dallas -6. Yes, not a typo. The game went off with Dallas -1 or -2, I forget. You think they didn't lose a ton of money on that game?